It did not take long for the Golden State to borrow a page from the European Union’s consumer privacy rule book. And because of this, marketers need to take note about what’s happening with changes in data protection right now. It was only a few months after Europe adopted the General Data Protection Regulation in…
How To Find And Make The Most Of The Unplanned User Journey How To Find And Make The Most Of The Unplanned User Journey Ben Christine 2019-03-25T12:30:35+01:00 2019-03-25T12:35:35+00:00 Fallbacks can be defined as an alternative plan that may be used, and in the context of user journeys, they would be an alternative path to the…
Most of us like to believe that we’re inherently logical people, especially when it comes to purchasing decisions. However, we’re not computers. No matter how logical we try to be, emotion always influences our decisions to some extent. Psychologists refer to these emotional factors in our decision-making processes as “cognitive biases.” Without even realizing it,…
DoubleVerify’s explanation of how bad actors resold in-banner ads as premium inventory. A mobile app ad fraud scheme involving banner ads being resold as premium video ad inventory on Android devices has turned up. How the scheme worked. Using a sophisticated process, the bad actors purchased banner impressions and resold them as premium in-stream video…
Pinterest has recruited Walmart’s former CTO Jeremy King as its new head of engineering. King will lead the team responsible for building Pinterest’s visual search engine and report to CEO Ben Silbermann. Why you should care As Pinterest closes in on an IPO date, the social network is beefing up its e-commerce chops. Adding King…
In order to win as a business, you need to analyze your competitors’ strengths, weaknesses, and strategic moves. A complete competitive analysis covers every aspect of the business, from product to marketing to executive leadership. And an impactful competitive analysis draws out opportunities and action items for each stakeholder across the business. This 50+ page…
SVG Circle Decomposition To Paths SVG Circle Decomposition To Paths Bryan Rasmussen 2019-03-22T13:00:08+01:00 2019-03-22T12:35:44+00:00 This article starts with a confession: I like to hand-code SVG. It’s not always the case but often enough it could seem peculiar to people who do not share my predilection. There are a good number of benefits in being able…
How To Make A Speech Synthesis Editor How To Make A Speech Synthesis Editor Knut Melvær 2019-03-21T13:00:16+01:00 2019-03-21T12:35:39+00:00 When Steve Jobs unveiled the Macintosh in 1984, it said “Hello” to us from the stage. Even at that point, speech synthesis wasn’t really a new technology: Bell Labs developed the vocoder as early as in the…
Nielsen describes the millennial generation as today’s “most coveted consumer demographic from a marketer engagement perspective,” and brands and agencies are investing millions in digital advertising to reach them. Not only are millennials on pace to become the nation’s largest living adult generation in 2019, but according to the latest projections they are also wielding…
If you are sci-fi film buff, Charlton Heston’s desperate plea, “Soylent Green is people!” from the classic movie (it’s dark, overwrought and partially in fun) is something today’s marketers should note. Your return on investment is dependent on people because people are essential to the modern B2B marketing strategy that actually drives real ROI. I’m…
