Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Snapchat to test 6-second unskippable video ‘Commercials’ to run during Shows Apr 26, 2018 by Amy Gesenhues The new ads will be exclusive to Snapchat’s Shows content — the platform’s premium…
Facebook announced first quarter revenues of $11.97 billion, which easily beat Wall Street consensus estimates. The company managed to post growth in all key metrics, despite the ongoing data scandals that have dogged it in recent months. Marketers spent $11.8 billion on ads on Facebook, which was up a whopping 50 percent vs. a year…
WordPress Local Development For Beginners: From Setup To Deployment WordPress Local Development For Beginners: From Setup To Deployment Nick Schäferhoff 2018-04-27T14:00:29+02:00 2018-04-27T12:15:55+00:00 When first starting out with WordPress, it’s very common to make any changes directly on your live site. After all, where else would you do it? You only have that one site, so…
Reddit announced Wednesday that it has rolled out its native ad placements to the Reddit Android app. This follows the initial rollout of the native ads to the iOS app last month. The Android Promoted Post user experience mirrors the existing one for iOS. It features upvotes and downvotes and has comments enabled. Advertisers can…
Google announced today it is rolling out new Gmail features first announced earlier this month. In addition to the redesign and app integration it already said was coming, the new Gmail will involve a number of new enhancements. The latest updates include a “nudging” feature that will remind users to respond to messages, high-priority notification…
Measuring Websites With Mobile-First Optimization Tools Measuring Websites With Mobile-First Optimization Tools Jon Raasch 2018-04-26T13:40:03+02:00 2018-04-26T11:46:15+00:00 Performance on mobile can be particularly challenging: underpowered devices, slow networks, and poor connections are some of those challenges. With more and more users migrating to mobile, the rewards for mobile optimization are great. Most workflows have already adopted…
Working Together: How Designers And Developers Can Communicate To Create Better Projects Working Together: How Designers And Developers Can Communicate To Create Better Projects Rachel Andrew 2018-04-24T16:50:19+02:00 2018-04-25T06:56:43+00:00 Among the most popular suggestions on Smashing Magazine’s Content User Suggestions board is the need of learning more about the interaction and communication between designers and developers….
Section 230 of the Communications Decency Act (CDA) is critical to the foundation of online commerce as it’s exercised today. That’s why the recent debate about tweaking it to tackle online sex trafficking pitted some of the biggest online players against the interests of some of the most vulnerable victims in our society. In the…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 7 ways protections for online content are being eroded Apr 24, 2018 by Wesley Young Recent changes to Section 230 of the Communications Decency Act raise questions about how safe from…
NYIAX is a kind of back-to-the-future use of blockchain tech for advertising. Instead of attempting to mirror the lightning-fast processing speeds of current programmatic digital advertising — blockchain protocols like Ethereum are very slow in terms of real-time transactional processing — NYIAX is employing blockchain as a shared, permanent ledger to record smart contracts for…
