The time has come for businesses to frame their search marketing in the context of a broader media landscape that includes all the ways people discover brands. One of the implications of this is a new focus on location. Because “near me” mobile moments are experiencing a dramatic rise, brands must use the context of…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Uncovering the white spaces of opportunity for local searchDec 22, 2016 by Jon Schepke With “near me” mobile moments surging, contributor Jon Schepke contends that brands must use the context of…
The family of Amazon Alexa devices If you thought intelligent voice agents were only for handlessly searching the web or calling up your favorite songs, it’s time to recalibrate. This week, marketing analytics firm Datorama announced that its Marketing Integration Engine has been integrated with devices powered by Amazon’s Alexa voice agent, including Echo and…
Well, Twitter has one-upped Facebook. For more than a month, Twitter incorrectly measured brands’ video ads running on Android devices and overcharged advertisers as a result, the company said on Thursday. “We recently discovered a technical error due to a Twitter product update to Android clients that affected some video ad campaigns from November 7…
Welcome to the last reading list of the year. I’m happy to still have you as a reader and very grateful to all the people who value and support my work. I hope you’ll be on vacation for the upcoming days or can relax a bit from your daily work. Remind to take care of…
Industry forecasts for marketing technology in 2017 will come fast and furious with the year’s end. But as we look ahead, a persistent issue confronts digital marketers of every stripe: data ownership. Why is this topic at the top of the agenda for 2017? Owning your marketing data seems simple at first blush. But with…
Celebrities live the good life. They get the best tables at restaurants, free swag and access to some Facebook features before anyone else, like Facebook Live. And now they’re getting access to Live features that won’t be made available to normal people using Facebook. Facebook will let people using its Mentions app — which is…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook will let celebs edit Live videos after broadcast endsDec 21, 2016 by Tim Peterson Facebook has no plans to let non-Mentions users trim the beginning or end of their Live…
Managing online citations, claimed and unclaimed listings, reviews and ratings, landing pages and data feeds for hundreds or thousands of locations has become time-consuming and costly for enterprise brands. Automating these processes can improve search rankings, increase productivity and lower CPCs due to better SEO. Marketing Land’s all new “Enterprise Local Marketing Automation Platforms” examines…
Human interactions are incredibly fascinating if you take a close look at them — the social awkwardness, the communication styles, the way knowledge is transferred, the way stories are told and trust is built. But what happens when a machine evokes the same response? Conversational interfaces have become the new hotness in UX design. Google…
