Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Link building outreach: preparation meets persuasionJun 8, 2016 by Andrew Dennis Obtaining valuable, future-proof backlinks requires human interaction — and that means being prepared to offer something of value. Columnist Andrew…
Businesses need to shift their focus to the customer-managed journey as opposed to the static, “mapped” customer journey. This means moving from the idea that the customer journey is a controllable process to one that acknowledges that the customer is ultimately in charge. By understanding actual customer behaviour, businesses will gain what’s really important, customer…
If you’re a Google Analytics user and you’d like to know which iOS models and devices your visitors are using, there’s good news and bad news. The good news: When it can, Google Analytics is now breaking out specific iPhone and iPad models and listing them separately in the Audience > Mobile > Devices report….
Some folks love it, some hate it. Today’s icon set, designed by Manuela Langella, is dedicated to both lovers and haters of… football! That’s right, the 2016 UEFA European Championship starts tomorrow. Clink! Clink! Let the games begin! You may modify the size, color or shape of the icons. No attribution is required, though reselling…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Review improvement strategies for franchise and multi-location companiesJun 7, 2016 by Brian Patterson WIth local business reviews influencing click-throughs from search (and possibly even local rankings themselves), columnist Brian Patterson notes…
tanuha2001 / Shutterstock.com Using the Twitter app on Android? Today, your microblogging app is sporting a new look, no matter where you reside in the world. The new Twitter for Android has taken user feedback to enhance the user design and to simplify the user experience. As seen below, the design has swipe functionality to…
Last week, Google shared the roadmap for developing feature enhancements for the accelerated mobile pages (AMP), including a status update for ad-related projects. On Tuesday, the company shared some early ad performance results on AMP content. Within that roadmap are plans for adding support for pre-roll video ads in AMP video, sticky ads that stay…
After overhauling the look of mobile Pages last fall, Facebook is experimenting with a new design for the desktop version of Pages that drops right-rail ads from the page, among other changes. According to screenshots posted on Twitter by The Next Web’s head of content Matt Navarra, the redesigned desktop Pages adopt the changes Facebook…
There’s no doubt that simple design is hard, since it requires much more thought and inspiration. It’s about understanding exactly what your users need. Colors play a major role, and today I’d like to show you a couple of illustrations that may motivate you to try out some new color combinations and techniques. Take a…
Salesforce is adding more lightning to its clouds. Today, the company announced the launch of Marketing Cloud Lightning, which follows the relaunch in February of its Sales and Service clouds on the Lightning platform. At the same time, Salesforce is announcing a variety of other enhancements in advertising, email and customer journeys, as well as…
