Managing the volume of marketing content that needs to be created, distributed, analyzed and managed has become complicated, time-consuming and costly for many organizations. A crowded field of content marketing tools has emerged to help brand marketers automate their content marketing strategies and tactics. The 2nd edition of Marketing Land’s “Content Marketing Tools: A Marketer’s…
Three user interfaces (UIs) go to a pub. The first one orders a drink, then several more. A couple of hours later, it asks for the bill and leaves the pub drunk. The second UI orders a drink, pays for it up front, orders another drink, pays for it and so on, and in a…
According to reports, Apple is developing digital glasses. However, if the product appears at all it won’t be until 2018 at the earliest. The glasses would reportedly offer augmented reality experiences. It would also, like Apple Watch, require an iPhone for connectivity. The company is under pressure to produce new hardware products that further diversify…
Native advertising is fast becoming a powerful digital marketing strategy, as traditional display and banner ads become less and less effective. With internet users increasingly ignoring overt sales tactics, average click-through rates (CTRs) for display ads have fallen over time to 0.17 percent, according to Google. In contrast, native ads enjoy much higher CTR and…
With more than 34,000 Messenger bots on the market since their April 2016 debut, Facebook is rolling out an analytics tool that will detail to Messenger bot makers how people are interacting with their bots and cross-reference those stats with people’s Facebook profile data, in hopes of improving people’s experiences with those bots. Developers, including…
We all recognize emoji. They’ve become the global pop stars of digital communication. But what are they, technically speaking? And what might we learn by taking a closer look at these images, characters, pictographs… whatever they are ? (Thinking Face). We will dig deep to learn about how these thingamajigs work. Please note: Depending on…
Since the dawn of the internet, people have been drawn to online communities for collaborating and advancing knowledge. Discussions that previously took place in the depths of Usenet are now emerging on Reddit. In a matter of seconds, you can find massive online communities dedicated to everything from astrophysics to Zen. As a marketer, it’s…
During the US presidential campaign, bookings at Trump hotel properties saw a whopping 60 percent decline. This was a result of customers voting with their wallets. Indeed, the Trump brand became so damaged that the company is introducing a new hotel brand, Scion, that completely avoids the president-elect’s name. The question is: will this sort…
We’re almost halfway through Q4, and as a marketer, you know what that means. It’s time to start thinking about next year, if you haven’t already. To put together a comprehensive marketing plan, there are certain details that should be taken into consideration. Below is an outline of the analyses and components that should factor…
Adobe is boosting its commitment to multi-platform video ads with its announcement yesterday that it has agreed to buy programmatic video ad platform TubeMogul. The price is about $540 million, or $14 per share. The Emeryville, California-based TubeMogul offers a demand-side platform (DSP) that enables the planning and buying of video ads on all platforms,…
