This Sunday, I’m taking part in my first-ever charity ride to benefit the American Diabetes Association. Over the past week, I’ve been busy fundraising through social media. It’s been eye-opening to discover how hard it can be to turn those likes and retweets into donations. What we really need are donation buttons. Make no mistake….
A Middletown, Delaware-based online marketing agency is today announcing it has discovered a new kind of ad fraud that is infecting thousands and possibly affecting millions of web sites — and it’s not being caught because it uses real human visitors. The infected script, dubbed MosQUito since it quietly sucks “traffic away from the infected…
Pinterest has always been about the sharing and discovery of ideas. It’s also becoming quite the powerful advertising platform to drive performance marketing through the concept of idea discovery. With the 10 tips below, you’ll be ready to take on Pinterest advertising like a true pro. 1. Use one pin per campaign A/B testing of…
After spring has started marvelously, this week brought us some snow again. But today, the sun is shining, it’s getting warmer, and nature is flourishing. Inspired by the fresh green of spring, I’d like to announce The Evergreen List. This is a sub-part of my reading list, collecting important links that stay relevant over a…
George Dolgikh / Shutterstock.com Like seemingly every other digital media company, LinkedIn’s ad business has been making a hard pivot toward sponsored content and away from boring banners. And it seems to be working. LinkedIn’s ad business — which the business-centric social networks calls Marketing Solutions because jargon — hit $154.1 million in revenue for…
Amazon had a stellar first quarter. The company reported net income of $513 million, or $1.07 earnings per share on $29.1 billion in net sales. The performance beat analyst expectations of 58 cents per share on net revenue of $27.98 billion in Q1 2016. Last year, Amazon reported a net loss of $57 million, or…
Still on the fence about Snapchat? The company confirmed to Bloomberg that it is a force to be reckoned with, as users are watching 10 billion videos a day. Snapchat has seen a boom in its video activity due to its “Stories” feature, which enables content creators to share photos and videos of their lives…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Snapchat confirms that 10 billion videos are being watched dailyApr 28, 2016 by Tamar Weinberg Snapchat users are watching 10 billion videos a day, up from 8 billion two months ago….
Search as we know it is changing, with keywords and match types giving way to a more audience-powered approach. It’s a transition that has been slowly coming, but now that remarketing and remarketing lists for search ads (RLSA) are available on Bing and Google, search marketers can no longer afford to ignore audience-based buying. In…
Since the recent update to Google SERPs that removed ads along the right-hand rail, our paid advertising team at ZOG Digital has monitored changes in the performance of PPC ads and the resources required to maintain engagement rates. Our client research shows that since the change to paid ad layouts, many branded PPC campaigns require…
