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    Releasing The Ethical Design Handbook When We Needed It Most

    Posted on 3rd April 2020Web Design

    Releasing The Ethical Design Handbook When We Needed It Most Releasing The Ethical Design Handbook When We Needed It Most Ari Stiles 2020-04-03T10:00:00+00:00 2020-04-03T12:35:00+00:00 Ethics is a timely subject for all of us who work on digital products, so it was no surprise The Ethical Design Handbook was well received. There is a real need…

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    Impact of in-house Lifetime Value model based on learnings from Lyft

    Posted on 3rd April 2020Digital Marketing
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    Lyft’s business is a two-way marketplace of riders and drivers and every city has its own supply and demand needs based on several factors like traffic, weather, community events. etc. Managing marketing and engagement in a dynamic marketplace comes with its own unique set of challenges of how to set region-specific budgets, bids, incentives to…

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    Can we trust automation in a time of crisis?

    Posted on 3rd April 2020Digital Marketing
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    It’s a challenging time to be a marketer. Consumers are distracted, financial futures uncertain and volatility all but a guarantee. It’s a time when self awareness, realism and tact are crucial for success. We need to move fast, but controlled. Tomorrow is going to be different from yesterday, and two days from now different from…

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    ML 20200402

    Posted on 2nd April 2020Digital Marketing

    The post ML 20200402 appeared first on Marketing Land. From our sponsors: ML 20200402

    Pro Tip: It’s time to evaluate your martech budget

    Posted on 2nd April 2020Digital Marketing

    With the introduction of state-mandated quarantines and non-essential business shutdowns, technology for marketing and communication are more important than ever. As businesses begin revisiting their budget and reassessing the ROI of SaaS technology, it’s important to keep productivity as a top priority. Start by assessing what tools are essential to your team, which ones are…

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    Django Highlights: Templating Saves Lines (Part 2)

    Posted on 2nd April 2020Web Design

    Django Highlights: Templating Saves Lines (Part 2) Django Highlights: Templating Saves Lines (Part 2) Philip Kiely 2020-04-02T12:00:00+00:00 2020-04-02T12:35:28+00:00 Some no-frills approaches to building websites require a developer to write every line of HTML by hand. On the other extreme, commercial no-code site builders create all of the HTML for the user automatically, often at the…

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    Martech platforms reduce costs as CMOs face budget cuts

    Posted on 1st April 2020Digital Marketing

    Just this week, Gartner reported 65% of 176 marketing leaders said they are bracing for moderate to significant budget cuts as a result of coronavirus-related disruptions. Fortunately for our marketing operations community, many platforms are already making concessions to help marketers by reducing costs and, in some cases, even suspending billing. Adobe is offering Magento…

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    ML 20200401

    Posted on 1st April 2020Digital Marketing

    The post ML 20200401 appeared first on Marketing Land. From our sponsors: ML 20200401

    Building A Web App With Headless CMS And React

    Posted on 1st April 2020Web Design

    Building A Web App With Headless CMS And React Building A Web App With Headless CMS And React Blessing Krofegha 2020-04-01T11:30:00+00:00 2020-04-01T12:36:30+00:00 In this tutorial, you’ll learn what Headless CMS is, and the pros and cons of Headless CMS. In the end, youll have built a shopping cart using GraphCMS (a (backend-only content management system)….

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    What are the differences between B2B marketing automation platforms?

    Posted on 31st March 2020Digital Marketing

    Marketing automation platforms form the backbone of many B2B marketing operations, increasingly serving as sophisticated marketing orchestration platforms. A range of platforms is available to marketers depending on their firm’s size, budget and level of digital marketing sophistication. The more basic functions of marketing automation have become somewhat commoditized, so platform vendors mostly look to…

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