Defining content marketing is the first step to getting it right A great question that will require a rather thorough answer. In the broadest sense of the term, ‘content marketing’ refers to the creation of any piece of media that has the purpose of acquiring or retaining customers. Strictly speaking, you could quite reasonably argue…
The WordPress platform is a magnet for those who want to take matters into their own hands, who want complete control over their websites and want to be independent in running them. WordPress does make it really easily to completely customize a website. If you have a bit of knowledge of HTMl, CSS and/or PHP,…
How does your business compare with others for digital marketing capability to Plan, Reach, Act, Convert and Engage? Since we introduced our free interactive benchmarking tool for auditing digital marketing for Smart Insights members in September, it’s been great to see its popularity! When we made it live in the members area, we used the…
Facebook lead ads just became an even more powerful B2B marketing solution Importance: (For B2B advertisers)Recommended source: Facebook for business Back in October last year we discussed how the then brand new Facebook lead ads could be the perfect way for Facebook to grab a big slice of the B2B ad market and how lead…
A beginners checklist of content marketing metrics Content marketing is an excellent tool for generating leads and creating conversions. However, even the most thoughtfully planned out content marketing campaigns are rarely a home run. In order to get the most out of a content marketing campaign, you will have to make adjustments and improvements along…
We’ve structured our 140 resources into 15 interactive toolkits to help Basic and Expert members discover the exact tools you need As Smart Insights has grown and we’ve developed more and more resources, the range and quality of the resources has increased so that we now cover the full customer lifecycle of marketing activities across…
Chances are you’ve seen it: a child glued to a tablet or smartphone, swiping fearlessly with small, sticky fingers. From airports and restaurants, to homes and even schools, mobile devices are a ubiquitous part of childhood today. Apple launched a curated ‘Kids’ category in the App Store last year that already has more than 80,000…
The thinking behind our new summary of the latest, most critical developments in digital marketing You’ll know that Digital marketing develops fast. Really fast. So, it can be really difficult keeping up-to-date on the latest developments from the marketing platforms like Google and the social networks. Businesses and marketers who are agile can take advantage…
Latest communications from the EU parliament suggest more leniency for marketers than expected Importance: (For Marketers storing customer data) Recommended source: DMA- EU DPR agreed The authorities in Brussels responsible for the new EU data law have undertaken a U turn on the proposed restrictive data law. The latest official communiqué on dialogue between the…
Keep on top of all the big changes in digital this year Digital moves fast. What was best practice five years ago is often pretty out-dated now. Five years ago Instagram had just been founded and you probably had never heard of it. That’s why it’s important to keep up to date with all the…
