Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Closed-Loop Marketing: A Recipe for GrowthSep 29, 2017 by Digital Marketing Depot The buyer’s journey is morphing into a self-guided tour, and therefore, capturing and tracking behavioral data is more important…
Bright, colorful leaves, rainy days, Halloween. That’s October — at least if you’re living in the Northern hemisphere. To provide you with some fresh inspiration even when the weather is gray, artists and designers from across the globe once again challenged their creative skills to design beautiful, one-of-a-kind (and this time around also spooky) wallpapers…
In March this year, CSS Grid shipped into production versions of Chrome, Firefox and Safari within weeks of each other. It has been great to see how excited people are about finally being able to use it to solve real problems. CSS Grid is such a different way of approaching layout that there are a…
It’s no secret that TV — and therefore TV advertising — has evolved dramatically in the last 10 years. Consumers are cutting the cord. They’re watching TV online, on their phones or on their laptops, and it no longer happens in isolation. TV has become part of a holistic experience deeply connected to digital activities….
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Are your TV analytics just ‘good enough?’ 8 signs it’s time for an upgradeSep 28, 2017 by Alison Lohse The challenges of TV measurement abound. Columnist Alison Lohse believes marketers shouldn’t…
What do UX designers do on a daily basis? A lot of things! UX professionals need to communicate design ideas and research findings to a range of audiences. They use deliverables (tangible records of work that has occurred) for that purpose. I’ve created a list that contains the most common deliverables produced by UX designers…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: All-new MarTech Today guide: Enterprise Digital Personalization ToolsSep 27, 2017 by Digital Marketing Depot With advances in artificial intelligence (AI), personalization has become more than a content or product recommendation. Marketers…
In response to the European Commission’s antitrust ruling — and record $2.7 billion fine — against Google for favoring its own content, the search giant is making some changes to the way it handles Google Shopping results in the EU. Starting Wednesday, Comparison Shopping Engines/Services (CSEs) such as Kelkoo, Shopzilla and Twenga will be able…
Twitter’s defining feature — the tweet’s 140-character limit — may soon go the way of Instagram’s square posts and Vine’s, well, everything. Twitter has started a test to double the length of tweets to 280 characters, the company announced on Tuesday. Twitter will use the open-ended test to decide whether to officially change the maximum…
Facebook’s NFL deal may serve as a playbook for how the social network plans to score TV viewers and advertisers. On Tuesday, Facebook and the NFL announced that the sports league would distribute game highlights, recap clips and weekly shows through the social network’s new home for TV-like video, Watch. The two-year deal will have…
