Have you noticed anything different about the LUMAscape lately? Recently, the imposing cluster of logos representing the marketing technology landscape grew a little denser. Nestled under the data management platform (DMP) category, and to the right of the increasingly hyped customer data platform (CDP) grouping, lies a new class of martech: identity. Click to enlarge…
Building A Serverless Contact Form For Your Static Site Building A Serverless Contact Form For Your Static Site Brian Holt 2018-05-02T18:30:17+02:00 2018-05-02T11:41:39+00:00 Static site generators provide a fast and simple alternative to Content Management Systems (CMS) like WordPress. There’s no server or database setup, just a build process and simple HTML, CSS, and JavaScript. Unfortunately,…
With consumers installing ad blockers and now browser companies following suit, not to mention ad fraud, domain spoofing, lack of viewability and disastrously poor brand-safety measures as a further body of evidence, let’s be honest with ourselves. Mistakes were made in the first decade of the programmatic revolution. Don’t get me wrong — I’m an…
Twitter is going all in on video at NewFronts this year, announcing more than 30 video content deals with a number of media organizations, including NBCUniversal, Ellen Digital Studios, ESPN, Viacom, MLB, and multiple gaming companies. The social media platform is also developing eight new pilot series via Niche, Twitter’s creator network, and pairing them…
A Guide To The State Of Print Stylesheets In 2018 A Guide To The State Of Print Stylesheets In 2018 Rachel Andrew 2018-05-01T14:00:19+02:00 2018-05-01T12:16:39+00:00 Today, I’d like to return to a subject that has already been covered in Smashing Magazine in the past — the topic of the print stylesheet. In this case, I am…
Embarking On New Adventures: Inspiring Desktop Wallpapers For May 2018 Embarking On New Adventures: Inspiring Desktop Wallpapers For May 2018 Cosima Mielke 2018-04-30T13:15:44+02:00 2018-04-30T11:24:36+00:00 Sometimes it doesn’t take a lot to get inspired. A short ride with your bike, a coffee break with a friend, or listening to your favorite song might be just what…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Sprinklr adds AI to its customer experience platform Apr 27, 2018 by Barry Levine Built around social media, the company is launching its new Intuition to initially categorize and route social…
Think about all the data you have as a retail marketer. Not just the volume of it; the actual contents of it. E-commerce site performance. In-store performance. Product feed. Demographics. Search. Social. Mobile. CRM. Shopping behavior. Geography. Competitive intelligence. Data surrounds you. But here’s the rub: If every data point doesn’t track to a business…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Snapchat to test 6-second unskippable video ‘Commercials’ to run during Shows Apr 26, 2018 by Amy Gesenhues The new ads will be exclusive to Snapchat’s Shows content — the platform’s premium…
Facebook announced first quarter revenues of $11.97 billion, which easily beat Wall Street consensus estimates. The company managed to post growth in all key metrics, despite the ongoing data scandals that have dogged it in recent months. Marketers spent $11.8 billion on ads on Facebook, which was up a whopping 50 percent vs. a year…
