Today, Adblock and other ad blockers are commonplace and indispensable components of the digital advertising industry. Blockers were created as a response to excessive advertisements on websites; they are specifically designed to prevent intrusive ads from displaying. But ad blockers shouldn’t be viewed as being inherently good or evil. In this article, we look at…
Component-based libraries or frameworks such as Vue have given us the wonderful ability to create reusable components to be spread throughout their respective application, ensuring that they are consistent, and (hopefully) simplifying how they are used. In particular, form inputs tend to have plenty of complexity that you’d want to hide in a component, such…
Earlier this week the American Customer Satisfaction Index (ACSI) released its “e-business” report. The category includes search, social media and news and information sites. Social media held steady, while the search and online news sectors declined vs. last year. In the aggregate “search engines” dropped in customer satisfaction by 1.3 points. Microsoft properties (MSN, Bing)…
Could there be a better way to welcome the new month as with a tidy desktop and a fresh wallpaper? Well, we’ve got you covered. To help you start into August freshly inspired, artists and designers from across the globe once again challenged their artistic skills to create unique desktop wallpapers for you to indulge…
The industry is abuzz with discussion about the unification of ad tech data with data from other marketing technologies. For some, a potential merger means finding ways to use data from martech to power ad tech. Others see massive differences between the two types of technologies and predict synergy by way of hybrid solutions that…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: LEGO logic rocks marketing automationJul 28, 2017 by Mary Wallace Overwhelmed by the big picture when tackling marketing automation? Contributor Mary Wallace explains how a popular toy has inspired a useful…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: How to test (and perfect) nearly everything in PPCJul 27, 2017 by Andreas Reiffen Columnist Andreas Reiffen adapts his talk from SMX London 2017 into a handy “how-to” for search marketers…
Marketing certainly isn’t what it used to be. Digital is now part of nearly every marketing channel, and technologies like virtual reality, artificial intelligence and the Internet of Things are being touted as the next best thing for delivering the ideal customer experience. As if this isn’t enough, there are more than 4,000 martech companies,…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Meet the fake news of the online marketing world (that Google loves!): Review sitesJul 26, 2017 by David Rodnitzky Move over, fake news. Columnist David Rodnitzky takes a look at fake…
In these politically uncertain times, developers can help to defend their users’ personal privacy by adopting the Privacy by Design (PbD) framework. These common-sense steps will become a requirement under the EU’s imminent data protection overhaul, but the benefits of the framework go far beyond legal compliance. Let’s give credit where credit is due. The…
