Apple taught us, “There’s an app for that.” And we believed it. Why wouldn’t we? But time has past since 2009. Our mobile users have gotten more mature and are starting to weigh having space for new photos against installing your big fat e-commerce app. Meanwhile, mobile browsers have also improved. New APIs are being…
There are many uses for machine learning and AI in the world around us, but today I’m going to talk about search. So, assuming you’re a business owner with a website or an SEO, the big question you’re probably asking is: what is machine learning and how will it impact my rankings? The problem with…
This fall was packed with announcements about Google’s mobile-first index. First, Gary Illyes gave a keynote at Pubcon and dropped a bomb that Google intended to roll out a mobile-first index in the near future. Sure, Google had been hinting about the mobile-first index for a while, but now we had real information from a…
Prediction has always been a tricky business. Weather forecasts, airline schedules and stock tips are often the butts of jokes for the very simple reason that predicting the future is not only difficult, but most valued when the future is hardest to see. Reliable, trustworthy predictions depend on having the right data inputs. The real…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: What the heck is machine learning, and why should I care?Dec 16, 2016 by Dave Davies Understanding the impact of machine learning will be crucial to adjusting our search marketing strategies…
This research conducted by Aberdeen Group dives into the true cost of website performance and shows how leading organizations are able to boost their sites to eliminate delays, increase visitors and improve overall revenue. Download this white paper, sponsored by SOASTA, to learn how the most successful organizations use every tool at their disposal to…
With the exciting news that Bing has reached 20 percent market share in the UK and is currently sitting at 21.6 percent in the US, it’s now more important than ever to make sure your Bing accounts are in top shape for 2017 and beyond. As is common across many industries, the end of the…
I have a theory: the best digital marketing practitioners in the world are not consultants helping their clients get rich. Rather, they are their own clients. Or, if they do have clients, they’ve figured out a way to have them on a performance pricing model in order to share in the client’s upside. How are…
Digital analytics play a crucial role in nearly every enterprise’s digital marketing strategy, not only for tracking and measuring website traffic, but for tracking and measuring other digital channels as well. Marketing Land’s “Enterprise Digital Analytics Platforms: A Marketer’s Guide” examines the market for digital analytics platforms and the considerations involved in implementation. The 42-page…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: See how 16 leading digital analytics platform providers stack upDec 15, 2016 by Digital Marketing Depot Digital analytics play a crucial role in nearly every enterprise’s digital marketing strategy, not only…
