Case studies and best practices for producing truly outstanding content With the ongoing rise in content marketing, smarter search engines and increased competition within the earned media space, what does it take to really stand out and gain attention? As we start the New Year, now is as good a time as any to aim…
Responsive websites, even the most modern ones, often struggle with selecting image resolutions that best match the various user devices. They compromise on either the image dimensions or the number of images. We can solve these issues and start calculating image breakpoints more mathematically, rather than haphazardly. The lives of web developers aren’t getting any…
Creating a strategy in a team of one can be a challenge. Here’s how to overcome it In 2016, according to Curata reports that 60% of companies will have an executive who is directly responsible for an overall content marketing strategy. Yet despite the increasing emphasis that is being placed on content, a single executive…
The outlook for social commerce via the social networks Social selling was a big trend of 2015, and 2016 promises to be an even bigger year for social selling. Facebook released a lot of powerful new features for social commerce last year, and we can expect more from both Facebook and other social platforms this…
A new whitepaper proposes the Customer Mix as a replacement for the 7 P’s marketing mix Global eCommerce and Multichannel consultancy, Practicology have released a new paper for 2016 putting forward their case that the classic 7 P’s marketing mix needs a fundamental overhaul and in its place, the Customer Mix, or the 6 W’s,…
Have you ever wondered why your users do not interact with your product the way you hope? Persuading people to perform a particular action, like signing up or buying a product, is a challenge in most industries, especially when you want that action to be performed repeatedly. As UX practitioners, we try to create the…
Introducing the 10 C’s of Marketing for the modern economy Marketing models, whether traditional or digital, are useful frameworks to focus planning and strong mechanisms to enable organisations to develop robust marketing plans that stand the test of time. Some are particularly relevant for the new age of Digital Marketing, and few more so than…
Marketing Automation was one of the top trends of 2015, here is how to use it in 2016. Anyone who has run an online business, even for a short time, knows that digital marketing offers a wide range of possibilities. A survey of marketers by Regalix tells us that website and email are the most…
Over the last two weeks, I had the chance to review about eighty job applications for a front-end position. The position requires strong JavaScript knowledge, but it also requires HTML and CSS. And here’s a thing: nearly no one could show off solid markup skills, not to talk about accessibility. Although I only had the…
Social media is massively disrupting the online news industry The era of online publishers may be coming to its end. More and more statistics are showing that people receive news from sites such as Facebook rather than going to traditional media sources. Furthermore, once people read news from social outlets, they generally discuss the stories…
