If you’re not already using YouTube videos as part of your marketing efforts, you should be. Researchers have found that a majority of consumers (81 percent) have been convinced to buy a product or service by watching a brand’s video. Video marketing is on the rise as well. The latest State of Video Marketing Survey…
Running a Google Ads campaign can be a case of you’re damned if you do and your damned if you don’t. If the campaign turns out to be a flop your obviously in trouble, but if it turns out successful, you can run into other challenges. Campaigns that are successful over a long period can…
In the hyper-connected world we live in, it’s bewildering to see instances where brands activate lack-luster or even broken mobile experiences for their customers. The ultimate frustration though is when a company attempts to meet the minimum requirement of starting with a clean, mobile experience, but then links to other non-responsive digital properties to complete…
Poly’s Zack Alves, LogMeIn’s Justin Sharaf and CabinetM’s Sheryl Schultz. SAN JOSE, CA — “If you are in marketing operations right now, you know that rationalizing a single stack is hard. Bringing together two stacks or more is really complex,” said CabinetM COO Sheryl Schultz at this year’s MarTech Conference. Schultz moderated the “When Stacks…
Understanding Subresource Integrity Understanding Subresource Integrity Drew McLellan 2019-04-09T12:30:59+02:00 2019-04-09T12:34:37+00:00 If you’ve ever used a CDN-hosted version of a JavaScript library, you may have noticed a strange looking integrity attribute on the script tag. This attribute contains seemingly endless alphanumeric junk that you may be tempted to strip out in the quest for cleaner code….
Digging Into The Display Property: The Two Values Of Display Digging Into The Display Property: The Two Values Of Display Rachel Andrew 2019-04-08T13:00:59+02:00 2019-04-08T12:36:29+00:00 A flex or grid layout starts out with you declaring display: flex or display: grid. These layout methods are values of the CSS display property. We tend not to talk about…
Subbu Iyer, CMO of Riverbed, speaking at MarTech Conference 2019. SAN JOSE, CA — Brands are spending more than 16% of their budgets on technology, and yet 50% don’t believe they have the tools they need, according to a Moore Stephens poll. The real problem, said Subbu Iyer, CMO at Riverbed, in a talk at…
Saira Nazir, head of digital marketing at Autodesk, speaking at MarTech West 2019. SAN JOSE, CA — Why digitally transform? Business must go through digital transformation to win share, gain efficiency, make better decisions and delight customers, said Saira Nazir, head of digital marketing at Autodesk, at MarTech Conference Thursday. Nazir outlined three foundations of…
Privacy UX: Common Concerns And Privacy In Web Forms Privacy UX: Common Concerns And Privacy In Web Forms Vitaly Friedman 2019-04-04T16:30:49+02:00 2019-04-05T12:36:06+00:00 Many conversations in our industry tend to circle around strong opinions and universal answers. Choosing a shiny new technical stack or sticking to an old-school paradigm; betting on a trendy framework or building…
SAN JOSE, CA — Adobe CMO Ann Lewnes took the stage as a keynote speaker at MarTech Conference Thursday morning. Lewnes has defied industry norms when it comes to short-lived CMO tenures with 13 years leading Adobe’s marketing organization. “My secret is a lot of focus on results,” said Lewnes when asked how she has…
