Converting Images To WebP Converting Images To WebP Jeremy Wagner 2018-07-24T11:00:30+02:00 2018-07-24T10:53:31+00:00 To use WebP, you’ll first need to convert your existing images to the format. This can be done in a myriad of ways, from something as simple as exporting from your preferred design program, to cloud services, to the official cwebp encoder, and…
Introducing “The WebP Manual” Introducing “The WebP Manual” Markus Seyfferth 2018-07-24T12:00:00+02:00 2018-07-24T10:53:31+00:00 What’s WebP in the first place? Can we actually use it today? And if yes, how exactly? The role of media in performance, specifically images, is of huge concern. Images are powerful. Engaging visuals evoke visceral feelings. They can provide key information and…
The MarTech® Conference is coming to Boston October 1-3. If you’re planning to attend, do yourself a favor: Register by Saturday and save a cool $450 on your All Access pass. This incredible discount expires this week, so don’t miss your chance. See what’s in store for you: Psst… Need budget approval? We’ve made it…
Snapchat is shuttering Snapcash, the feature that makes it possible for payments to be sent between users via the app. While it was focused on user-to-user payments, many in the industry speculated that it would be the jump-off point for Snapchat to build out a broader e-commerce platform for brands. A Snapchat spokesperson confirmed to…
Text Editing Tips And Tricks Roundup Text Editing Tips And Tricks Roundup Rachel Andrew 2018-07-23T13:30:35+02:00 2018-07-23T12:05:20+00:00 We asked the Smashing Community for their favorite text editing tricks, shortcuts, and features that save them time. Here’s a roundup of what we’ve found quite useful along with a couple of other suggestions you may find handy. Favourite…
Webfonts And Performance: SmashingConf Videos Webfonts And Performance: SmashingConf Videos The Smashing Editorial 2018-07-20T14:35:35+02:00 2018-07-21T10:55:17+00:00 Webfonts are difficult to get right. An often overlooked and disruptive piece of web performance, webfonts can slow down your site and leave your visitors confused and agitated. No one wants agitated visitors. Webfonts Are ▢▢▢ Rocket Science Recorded at…
NPR and Edison Research have released a new “smart audio” report. It’s the third installment of research that began in 2017, intended to investigate device adoption and evolving consumer interaction with smart speakers. Extrapolating from a sample of just over 900 respondents, the report asserts that 18 percent of all Americans now own a smart…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Report: Smart speaker ownership driving voice adoption on smartphones Jul 20, 2018 by Greg Sterling But 38% also said they bought a smart speaker ‘to reduce screen time’. Planning to make…
In Online Reputation Management (ORM) cases where there is no realistic option to sue for defamation, reputation repair typically involves merely using a defensive approach, in which you focus on displacing negative content through optimizing positive content. An unspoken secret of the industry is the use of a counterattack campaign to attempt to pressure the…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Going on the offensive: The use of attack sites in reputation management Jul 19, 2018 by Chris Silver Smith Contributor Chris Silver Smith discusses counterattack campaigns, how they are used and…
