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    Marketing Day: Store landing pages, lead nurturing & LinkedIn video

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    3. Marketing Day: Store landing pages, lead nurturing & LinkedIn video
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    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

    From Marketing Land:

    • Optimized store landing pages: An important part of local search strategy
      Aug 22, 2017 by Tony Edward
      How can brick-and-mortar stores improve the online experience for both users and search engines? Columnist Tony Edward says the key lies in strong local landing pages.
    • How to improve your SEO with user-friendly interlinking
      Aug 22, 2017 by Kristopher Jones
      Sure, backlinks are important, but columnist Kristopher Jones makes the case that internal linking is also a critical component of improving your website’s search engine optimization and user experience.
    • The 3 undisputed truths about lead nurturing
      Aug 22, 2017 by Seth Price
      Contributor Seth Price discusses how automation, content marketing and eliminating limits to follow-ups will improve the success of your lead nurturing efforts.
    • Martech enablement series: Part 3 — Assembling your team members
      Aug 22, 2017 by Peter Ladka
      In his third piece in a nine-part series, contributor Peter Ladka takes a look at the similarities between a race team and a martech team, explaining how to model your team to help it win in the martech enablement race.
    • Navigating the disruptive world of martech
      Aug 22, 2017 by Marketing Land Staff
      The Martech Power Pack helps you understand the complex convergence of marketing, technology and management.
    • Why your brand should obsess over its customers, not its competitors
      Aug 22, 2017 by Mike Sands
      Columnist Mike Sands believes brands need to take a page from Amazon and put their customers — and the data they generate — at the center of all business decisions.
    • P&G fought online advertising, and online advertising won
      Aug 22, 2017 by David Rodnitzky
      Procter & Gamble last month slashed its digital ad spend over bot concerns. But columnist David Rodnitzky says online advertising isn’t broken, and pulling ad spend isn’t the answer.
    • ShareIQ can now generate ad-targeting segments of users who have interacted with brand images
      Aug 22, 2017 by Barry Levine
      The company says this is the first image-based segmenting, and that it can also create groups of users who have looked at competitors’ images.
    • LinkedIn officially rolls out native video uploading worldwide, but not for businesses (yet)
      Aug 22, 2017 by Tim Peterson
      Like other social networks, LinkedIn videos will autoplay without sound. Unlike other social networks, LinkedIn will break down videos’ audiences.

    Online Marketing News From Around The Web:

    Analytics

    • How to Measure Social Selling to Improve ROI, Marketo
    • Understanding Analytics and Adwords Discrepancies, Clix Marketing PPC Blog

    Business Issues

    • Medium will now pay writers based on how many claps they get, The Verge

    Content Marketing

    • 5 Effective Ways to Amplify Content, Vertical Measures
    • Content Types That Generate High-Quality Leads, MarketingProfs
    • Where to Begin When It’s Time to Edit Your Content, Copyblogger

    E-Commerce

    • Do You Have the Chops to be a Top Ecommerce 3PL?, Multichannel Merchant
    • For success on Amazon and eBay, don’t follow others, Practical Ecommerce

    Email Marketing

    • 8 Reasons Why Email Campaigns Are Still the Most Effective Form of Marketing, Movable Ink Blog
    • The best email campaigns of the 2017 eclipse, My Emma

    General Internet Marketing

    • Influencer Marketing: 3 Top Challenges and an Overview, MarketingProfs
    • Let’s Talk About The Brand Safety Tax, AdExchanger
    • No, Your Brand Isn’t Too Big for Thought Leadership, Convince and Convert

    Internet Marketing Industry

    • MyScript Introduces Cloud Sync for Nebo App, PR Web
    • Sigstr Secures $5M Series A to Build the Next Generation Marketing Platform, Business Wire
    • Zyme Hires Veteran Tech Executive Paul Carmody to Manage Products and Solutions, Zyme

    MarTech

    • Digital transformation: It’s not a destination, Econsultancy
    • Is Blockchain The Best Solution For Ad Tech’s Most Pressing Problems?, AdExchanger
    • Walmart and 9 Food Giants Team Up on IBM Blockchain Plans, Fortune.com

    Mobile/Local Marketing

    • How brands can and should be using proximity data, Mobile Marketer
    • SMS for Business and Marketing Communications: Trends & Stats, MarketingProfs
    • WhatsApp adds colorful text status updates, just like Facebook, VentureBeat

    Social Media

    • Facebook and Twitter Now Have Original Content, but Can Viewers Find It?, eMarketer
    • Facebook launched a dedicated tab for Safety Check, The Verge
    • The Q3 2017 Sprout Social Index, Sprout Social

    Video

    • Facebook and Twitter Now Have Original Content, but Can Viewers Find It?, eMarketer
    • Report: AdColony’s interactive video platform ups engagement by 43%, Mobile Marketer
    • Video Content Marketing: Cheap and Easy Ways to Get Started, Top Rank Marketing Blog

    From our sponsors: Marketing Day: Store landing pages, lead nurturing & LinkedIn video

    Posted on 23rd August 2017Digital Marketing
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