Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Adobe buys audience engagement platform LivefyreMay 3, 2016 by Barry Levine The move gives Adobe’s Marketing Cloud a bigger capability for user-generated content, and follows its integration with — and investment…
As long as there have been audiences, there have been media companies. Audience attention may shift around, from print media, such as newspapers, to TV to digital content and then back again, but the one constant is that there is a sacred relationship between audiences and the content they consume. Thinking back to old-school newspaper…
For those who thought privacy might recede as an issue with the new pact hammered out between the US and the EU, recent news from Europe signaled something of a setback. Privacy regulators among EU member states say they want stricter rules than those contained in the EU–US Privacy Shield, the agreement intended to allow…
With more than 500 Google algorithm updates made on average each year, how can a site owner build an SEO strategy that stands the test of time? Defining your site’s purpose and mapping out the objectives you are trying to achieve is the key to not just ranking, but creating an SEO strategy that produces…
If you’ve ever written an iOS app beyond a trivial “Hello world” app with just one screen and a few views, then you might have noticed that a lot of code seems to “naturally” go into view controllers. Because view controllers in iOS carry many responsibilities and are closely related to the app screens, a…
Vintage design is an endless source of inspiration. Seeing how fellow designers tackled their job decades ago, with a limited set of tools, and how timeless, even classic, some of the pieces are still today, is fascinating. With this Quick Tip, we want to leave behind current trends and indulge in the aesthetic of past…
Mobile deep linking platform Deeplink has introduced what it’s calling AppWords Concierge. It operates like a chatbot, designed to engage in-app users, offering a conversational messaging experience that surfaces content, enables transactions and makes suggestions based on context. The company doesn’t call it a chatbot, however. Rather they liken it more to Google Now: predictive…
Livefyre, which announced last fall that it was the only user-generated content (UGC) service natively integrated with Adobe and Salesforce’s marketing clouds, is being acquired by Adobe. Today’s announcement, which did not specify the terms, means that Adobe is making a bigger bet on the importance to marketers of UGC and user commenting. Both Adobe…
Tapjoy, the in-app monetization platform that lets users choose to engage with ads in exchange for in-app rewards, is launching the Tapjoy Private Exchange. Through the private exchange advertisers will be able to access Tapjoy’s in-app video ad inventory programmatically. At launch, Tapjoy has selected Rubicon Project to be the exclusive programmatic provider. “For years,…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Tapjoy launches private in-app ad exchange, powered by Rubicon ProjectMay 3, 2016 by Ginny Marvin The launch marks the first time Tapjoy rewarded video inventory is available programmatically. Adobe buys audience…
