Marketing Day: Instagram carousel ad updates, Twitter’s new Connect tab & more

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Tapjoy launches private in-app ad exchange, powered by Rubicon Project
May 3, 2016 by Ginny Marvin
The launch marks the first time Tapjoy rewarded video inventory is available programmatically.
Adobe buys audience engagement platform Livefyre
May 3, 2016 by Barry Levine
The move gives Adobe’s Marketing Cloud a bigger capability for user-generated content, and follows its integration with — and investment in –Livefyre.
Video analytics provider iSpot.tv integrates Facebook metrics into its ad platform
May 3, 2016 by Amy Gesenhues
iSpot.tv ad measurement reports will now include Facebook video views, likes, comments, referrals and shares.
Instagram’s carousel ads now support 60-second videos
May 3, 2016 by Matt McGee
Taco Bell, Macy’s among major brands already trying the new video carousel ad format.
Twitter’s new Connect tab wants to help you find people to follow
May 3, 2016 by Tamar Weinberg
New tab also offers address book synching to find contacts also using Twitter.
Pinterest acquires mobile ad tech talent, but not the tech, because content
May 3, 2016 by Tim Peterson
The URX team’s knack for teaching computers how to recognize and recommend content will be applied to Pinterest’s own content through the acqui-hire.
What Kobe Bryant can teach you about succeeding with AdWords
May 3, 2016 by Todd Saunders
Want to become an AdWords all-star? Columnist Todd Saunders shows the lessons that search engine marketers can learn from a basketball legend.
The power of “Anchor Influencers”
May 3, 2016 by Eric Enge
Producing high quality content is a big investment, and columnist Eric Enge explains how relationships formed with key influencers can accelerate your digital marketing efforts and help you maximize your content investment.
Should you move your blog to Medium or Facebook? The post dot-com era for content
May 3, 2016 by Patrick Armitage
Columnist Patrick Armitage takes a look at the trends reshaping content marketing and what the move toward third-party distribution platforms means for marketers.
Learn from top social media marketing experts at SocialPro this June in Seattle
May 3, 2016 by Marketing Land
If you’re looking for advanced social media marketing tactics that the pros are using to drive results, SocialPro is your go-to event. Whether you’re an in-house marketer or work at an agency, you’ll learn earned, owned and paid social media marketing tactics and strategies.
Removing silos: staying ahead with integrated digital marketing best practices
May 3, 2016 by Jim Yu
Columnist Jim Yu offers advice on how to bring your teams together and successfully implement an integrated marketing campaign.
Business video platform Wistia adds 360-degree video
May 3, 2016 by Barry Levine
Cambridge, Mass.-based firm sees businesses using 360 for “narrative experiences” and product walkthroughs.
Experts can save you 9,999 hours of pain
May 3, 2016 by David Rodnitzky
Don’t make the mistake of not listening to experts. Columnist David Rodnitzky says that whether you’re looking for a doctor or an SEM, you need to keep the “10,000 hours” of experience rule in mind.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Moz launches comprehensive keyword research tool ‘Keyword Explorer’
Content and SEO: Optimization from creation to conversion
With “Trips” app, will Google finally deliver a better travel experience?
60% of local SEOs are outsourcing more tasks in 2016 vs. 2015
The benefits of creating a purpose-driven SEO strategy
Teacher’s Day Google Doodle dedicated to “invaluable civil servants” leading today’s youth
Bing app for iOS brings image-based searching to iPhones

Online Marketing News From Around The Web:

Analytics

Don’t Fall for Vanity Metrics When Measuring Social Media ROI, www.marketingprofs.com
The New Frontier of Data + Marketing, thedma.org
Watch Out For These 5 Misconceptions In Online Marketing Performance Analysis, www.komarketingassociates.com

Blogs & Blogging

3 Blogger Monetisation Lessons from Facebook’s Branded Content Policy Update, www.problogger.net

Business Issues

Yahoo Assigns 2648 Patents to Mystery Excalibur IP, LLC Group, SEO By The Sea
Apple’s best days are in the past? Tim Cook ‘couldn’t disagree more’, venturebeat.com
Fiat, Google Plan Partnership on Self-Driving Minivans, Bloomberg
Here are Google, Amazon, and Facebook’s secrets to hiring the best people, qz.com
Israeli machine learning Sensiya acquired by Will.i.am’s, www.geektime.com
Salesforce’s Marc Benioff Has Kicked Off New Era of Corporate Social Activism, www.wsj.com

Content Marketing

5 Simple Content Curation Methods (Plus a 9-Point Checklist), www.verticalmeasures.com
Four Scrappy Content Marketing Hacks, www.marketingprofs.com
How Content Is Transforming the Enterprise, contently.com
How to Add Conversation Back Into Content Marketing, www.toprankblog.com
How to Create Content Ideas for New Clients, www.marketingprofs.com

Conversion Optimization

How Alpha and Beta Spell Improved A/B Testing, blog.crazyegg.com
The future of digital lead generation, techcrunch.com
Why the Traditional Marketing Funnel is Sabotaging Your Conversions, blog.kissmetrics.com

Copywriting, Design & Usability

11 Mind-Blowing Copywriting Hacks To Improve Your Website, www.jeffbullas.com
6 Traits Of Great Design Leaders, www.fastcodesign.com
Are Chatbots Really The Future Of Web Design?, www.fastcodesign.com
Bringing HTTPS to all blogspot domain blogs, blogger.googleblog.com
Client-Side Marketers Aim to Deliver More Cohesive Customer Experiences, www.emarketer.com
Improve Your Designs With The Principles Of Similarity And Proximity (Part 1), www.smashingmagazine.com

Domaining

“.Com is the seal of credibility”, www.thedomains.com
101Domain Busting Myths About Not Com Domains, www.domaininvesting.com

E-Commerce

12 Tools to Automate Twitter for Ecommerce Marketing, www.practicalecommerce.com
Amazon bolsters voice based-platform Alexa with investment in TrackR, www.reuters.com
Amazon driving 60% of total U.S. online retail sales growth, www.retaildive.com
Amazon gives European e-retailers a new way to sell across EU borders, www.internetretailer.com
Amazon Sponsored Products: A Quick Case Study, 3qdigital.com
Amazon’s Prime Now comes to the web, expanding beyond mobile app, www.geekwire.com
B2B E-Commerce Is Warming Up, www.cmswire.com
More than 21,000 small businesses can add same-day delivery through Postmates, recode.net
Shopping Quizzes is a quiz-based recommendation engine for e-commerce sites, techcrunch.com
What Mcommerce-Related Challenges Are Retailers Facing?, www.emarketer.com

Email Marketing

How to build email subscribers from social media, www.razorsocial.com
How to Make the Most of Your Mother’s Day Email Marketing Campaign, www.martechadvisor.com
Increase Your Sales with Email Marketing: Measuring the Impact of Your Email Marketing, blogs.constantcontact.com
Measuring the Performance of Your Newsletter, www.verticalresponse.com

General Internet Marketing

How Business Leaders View Digital Marketing, www.marketingprofs.com
How Live Chats can Liven Up Marketing Campaigns, www.martechadvisor.com
How to Be Ready for the Future of Marketing in 3 steps, sherpablog.marketingsherpa.com
Marketing in the Moment: Reactive Marketing in 2016, www.newswhip.com
North American Marketers Move Toward People-Based Advertising, www.signal.co
Stop Trying to Hire ‘Digital Marketers’, www.cmswire.com
Why Marketers, Advertisers and Content Creators Must Embrace the Show, Not Tell, Media Economy, www.adweek.com
Why Your Marketing Planning Process Is A Mess (And How To Fix It), blog.kissmetrics.com

Internet Marketing Industry

Admoda Celebrates 10th Anniversary By Closing Down, admoda.com
Alanna Gombert to Succeed Scott Cunningham as General Manager of the IAB Tech Lab, www.businesswire.com
InviteManager Disrupts $600 Billion Customer Entertainment Market Simplifying Invitations, Registration & ROI Reporting, www.prnewswire.com
ScribbleLive Announces Key Updates to Its Engage Product, www.marketwired.com
Small Businesses Close 2015 with Higher Revenues and Start 2016 Strong According to Constant Contact Survey, news.constantcontact.com
Valassis Apio Builds an Exclusive Targeting Connection Between Offline and Online Data, www.valassis.com

MarTech

Ad tech is having a premature midlife crisis, digiday.com
CMOs are taking command of the growth agenda, one byte at a time, econsultancy.com
EverString Delivers Breakthrough Evolution of Predictive Marketing, www.martechadvisor.com
What can marketers learn from the sciences? Quite a lot, chiefmartec.com

Mobile/Local Marketing

Disappearing messages could be coming to Messenger for iOS, venturebeat.com
Giphy launches a keyboard for iOS called Giphy Keys, techcrunch.com
How You Got That Personalized Captain America Video Tweet From Chris Evans, www.fastcocreate.com
Will Messaging Bots Eat Mobile Apps? We Ask Uber’s Chris Messina, www.tune.com

Social Media

11 Little-Known Facebook Marketing Features You Can Try Today, blog.bufferapp.com
5 Steps to Amplify Your Paid Social Campaigns, blog.marketo.com
Asked and answered: three important questions for marketing in a connected world, www.Twitter.com
Creating Pinterest Boards: Your Complete Guide, blog.tailwindapp.com
Facebook Branded Content: What Marketers Need to Know, www.socialmediaexaminer.com
Facebook paid $10,000 to 10-year-old for bug that let anyone delete Instagram comment, venturebeat.com
Head of Engineering Michael Lopp Leaves Pinterest, www.adweek.com
How to Engage With Other Facebook Pages Using Your Facebook Page, www.socialmediaexaminer.com
In northern France, a Facebook call to aid refugees inspires a social movement, qz.com
Real Name Policies on Facebook, LinkedIn, Quora and Google Plus: Clarified, www.internetmarketingninjas.com
Time Spent with Facebook Still Growing, but Not by Much, www.emarketer.com
Twitter Temporarily Thwarted in Effort to Release More Details on Government Information Requests, www.adweek.com
Want to Know What Facebook Really Thinks of Journalists? Here’s What Happened When It Hired Some., Gizmodo

Video

3 Myths About Interactive Video and Mobile, multichannelmerchant.com
BuzzFeed is building a video empire on food porn, digiday.com
Four Kinds of Periscope Broadcasts You Should Be Creating, www.marketingprofs.com
How to Create Social Media Videos on a Budget, www.socialmediaexaminer.com
LinkedIn adds autoplay video to the dismay of its users, digiday.com
Video Marketers: Stop Using ‘Reach’ as the Go-to Metric, www.reelseo.com
Why Ads Go Viral, and What Made Apple’s ‘Taylor vs. Treadmill’ the Perfect Viral Spot, www.adweek.com
Why Periscope hired an editor in chief, money.cnn.com

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