Marketing Day: Content marketing, changing domain names & loyalty funnels

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Survey: URL schemes for deep links increasing in retailer apps
May 9, 2016 by Barry Levine
Analysis by mobile tech firm Pure Oxygen Labs indicates slower adoption for Apple’s Universal Links and Google’s App Indexing, at least among retailers.
Act now: SMX Advanced early bird rates expire next week
May 9, 2016 by Marketing Land
Nearly 75 percent of the tickets for Search Engine Land’s SMX Advanced are sold, and rates increase next week. Don’t miss your only opportunity this year to attend this unique event experience, which has sold out each of the last 10 years! Register now and save $400 off on-site rates.
Global SEO: A huge opportunity + 5 tips for success
May 9, 2016 by Christian Sculthorp
According to columnist Christian Sculthorp, you may be missing out on a 6-billion-person market. Have you thought about going global with your SEO?
[VIDEO] Marketing Land Live #12: The trouble with bots, YouTube at NewFronts & more
May 9, 2016 by Matt McGee
In this week’s show, our panel talks about the challenge of communicating with brands through bots, voice search and digital assistant technology, recap YouTube and other news from NewFronts and more.
The 7 deadly sins of content marketers
May 9, 2016 by Trond Lyngbø
Columnist Trond Lyngbø explains some of the major mistakes content marketers make in discounting SEO input. Is your company committing one?
Agency Magna Global ups YouTube spend by 5x, stealing from TV budget
May 9, 2016 by Greg Sterling
The $250 million still amounts to only about 5% of agency’s TV budget.
Changing domain names in 2016: 10 easily overlooked steps that can save SEO
May 9, 2016 by Glenn Gabe
Moving your site to a new domain can be fraught with SEO issues, even without a redesign or CMS migration. Columnist Glenn Gabe has some insights on what issues to anticipate and how to handle them.
Software dev firm Clearcode launches security-minded DMP
May 9, 2016 by Barry Levine
The company says the data management platform, part of its new 7suite data management stack, is the first for a private cloud or local infrastructure.
The loyalty funnel: 3 KPIs for measuring customer retention
May 9, 2016 by Jordan Elkind
How do you find customers and keep them coming back for more? Columnist Jordan Elkind outlines the multiple stages of a “loyalty funnel” and explains how you can target customers at each phase.
MarTech Europe 2016 call for speakers is now open
May 9, 2016 by Marketing Land
MarTech Europe is returning to London this fall, November 1 and 2, and I’m excited to open up the call for speakers today.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Bing confirms testing Twitter results in search results listings
AdWords Express now shows Google Analytics goal results
How to effectively prioritize and amplify SEO content
The SEO industry is worth $65 billion; will it ever stop growing?
Voice search reporting coming to Google Search Console’s Search Analytics report
Google News adds local source tag to expandable news box to promote major local news stories
Google widely testing the title links in black, instead of the traditional blue hyperlink color
What day is Mother’s Day 2016? Today’s Google Doodle leads to a direct answer

Online Marketing News From Around The Web:

Analytics

3 Ways That Top Brands Do Advanced Social Analysis – And You Can, Too, simplymeasured.com
Expanding your marketing playbook with predictive analytics, econsultancy.com
Metrics before business goals? You’re reporting it wrong!, www.branded3.com
Predictive Analytics: A Reality Check for B2B Marketers, www.cmswire.com
The 5 Mistakes Marketers and Webmasters Make When Analyzing Site Data, www.websitemagazine.com

Blogs & Blogging

3 Killer Ways To Generate Better Blog Traffic, www.searchenginepeople.com
How to Update Old Posts On Your Blog (and When You Should Consider Doing it), www.problogger.net

Business Issues

As single mom, Facebook’s Sandberg ‘leans in’ for Mother’s Day, www.reuters.com
Square is getting killed today and things could get even worse next week when it’s lockup period ends, qz.com

Content Marketing

Don’t Worry About Content Shock, www.97thfloor.com
How We Grew Our Instagram Followers by 60% with User Generated Content, blog.bufferapp.com
Sharpen Your Content Marketing: 4 Ways to Model the Buyer’s Journey, contentmarketinginstitute.com
Should you republish old content?, yoast.com
The Miles Davis Approach to Content Marketing Strategy, contentmarketinginstitute.com
The Only Time You Should Write Boring Content, www.searchenginejournal.com
Why Anchor Content Is Key to Content Marketing Success – Here’s Why, www.stonetemple.com

Conversion Optimization

6 Effective Ways to Increase Conversion Rates, www.martechadvisor.com
7 Conversion Rate Optimization Mistakes You Don’t Know You’re Making, blog.crazyegg.com
Are The Latest Web Design Trends Killing Your Conversions?, blog.crazyegg.com
Here’s How to Create a Product Page That Converts, moz.com
How to Perfect Your Customer Journey Maps to Increase Conversions, blog.kissmetrics.com
The Importance of CRO as a Research and Validation Tool to UX, vwo.com
Using Data-Backed Decisions to Convert More Customers, company-enterprise.myshopify.com

Copywriting, Design & Usability

Breaking Out Of The Box: Design Inspiration, www.smashingmagazine.com
The Rise of the Digital Experience Platform, www.getelastic.com
To Thrive As A Design Marketplace, Think Like An Engineer, www.fastcodesign.com
Want to Be an Amazing Writer? Read Like One, www.copyblogger.com
WordPress 4.5.2 Patches Two Security Vulnerabilities, wptavern.com

Domaining

African brands wiped off the map as ICANN flips the kill switch on 10 gTLDs, domainincite.com
Google Finally Acquires the Domain AndroidTV.com, www.thedomains.com
LA.com domain name sold for $1.2 million, domainnamewire.com

E-Commerce

Africa’s untapped e-commerce potential, www.internetretailer.com
Amazon pledges same-day delivery to all urban neighborhoods after outcry, www.retaildive.com
How E-commerce can Maximize Conversion Rate, www.searchenginejournal.com
How Long Are Digital Shoppers Willing to Wait for Site Pages to Load?, www.emarketer.com
How to ‘Manufacture” Product Descriptions, for Ecommerce, www.practicalecommerce.com
Top 1000 e-commerce growth settles into a steady double-digit pace, www.internetretailer.com

General Internet Marketing

“Prove It Or Lose It” Budgeting Is Good For Marketing, adexchanger.com
Being Customer Oriented Isn’t the Best Marketing Strategy, adage.com
Digital Marketing Jargons That You Should Know, www.martechadvisor.com
Four great examples of marketing to millennials, econsultancy.com
Personalizing Your Marketing? You’re Gonna Need Bigger Data, www.marketingprofs.com
Simple Ways to Become a More Effective Marketer, www.compukol.com
Why Thought Leadership Is Important in Brand-Building, adage.com

MarTech

3 Collaborative Ways the Ad Industry Can Embrace Emerging Tech, www.adweek.com
Ad Tech? Marketing Tech? What They Mean and the Difference between the Two, www.martechadvisor.com
Digital Marketing Tech Falls Short for Most Enterprises, www.cmswire.com
Identity-Driven Technology could be a Key Influencer to the Future of Marketing, www.martechadvisor.com
Reddit’s technology subreddit is considering banning links to publishers that ban ad blockers, digiday.com
The next AI is no AI, techcrunch.com
Use Marketing Automation for 1-to-1 Customer Engagement, www.cmswire.com
Why Marketing Technology Platforms Need New Innovations to Drive Revenue and Growth, www.martechadvisor.com

Mobile/Local Marketing

4 tips to build Gen Y loyalty with mobile rebates, www.mobilecommercedaily.com
Bots, Messenger and the future of customer service, techcrunch.com
How four publishers are using WhatsApp, digiday.com
How to Use Facebook Messenger for Business, www.socialmediaexaminer.com
Is artificial intelligence smartphone marketing’s salvation or its undoing?, www.mobilecommercedaily.com
Mobile Ads: 70% of Smartphone Owners Won’t Pay Even $1 to Avoid Ads, www.tune.com

Social Media

Brands Worldwide Embrace Instagram, www.emarketer.com
Effective Social Media with User-Generated Content, www.compukol.com
Facebook details its company-wide machine learning platform, FBLearner Flow, venturebeat.com
Facebook just lost the first round in a battle over its photo-tagging feature’s legality, qz.com
Facebook to Sponsor Democratic, Republican National Conventions, www.adweek.com
Former Facebook Workers: We Routinely Suppressed Conservative News, gizmodo.com
How Pop Culture “Holidays” Drive Engagement On Social Media, www.newswhip.com
How Suggested Replies Can Increase Your Social Response Rate, www.convinceandconvert.com
How to Drive Traffic to Your Website With Pinterest, www.socialmediaexaminer.com
How To Successfully Fine-tune Your Overall Social Media Strategy, www.blogherald.com
Snapchat is the latest service you might not be able to use on inflight wifi, qz.com
Social Media Advertising: Unquestionably Still In Its Infancy, thedma.org
Study: No One Uses Facebook Reactions, contently.com
The Facebook Papers, Part 1: The great unbundling, www.recode.net
Twitter Bars Intelligence Agencies From Using Analytics Service, www.wsj.com
Young consumers to brands: Stop targeting me on social media, www.internetretailer.com