Marketing Day: Optimizing for Google’s mobile-first index, Facebook overhauls metrics & more

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

5 steps to optimizing your site for Google’s mobile-first index
Nov 16, 2016 by Ryan Shelley
Now that Google is officially testing a mobile-first index, columnist Ryan Shelley believes it’s well past time to get aboard the mobile-friendly train. Here, he provides some tips to get you started.
ID graphs: The path to identity resolution
Nov 16, 2016 by Mike Sands
If you’re not familiar with what an identity graph is, it’s time to bone up on the term and add it to your arsenal. Columnist Mike Sands walks you through the ins and outs of ID graphs.
How user-generated content and customer feedback can strengthen your value proposition
Nov 16, 2016 by Jim Williams
Contributor Jim Williams says it’s time to really listen to your customers’ words and understand the experience they expect you to deliver.
Registration for MarTech San Francisco is open!
Nov 16, 2016 by Scott Brinker
MarTech San Francisco is back and better than before, with twice the number of sessions, speakers and exhibitors! With 2017 promising to deliver even more change and innovation, you don’t want to miss out on this opportunity to learn first hand how digital business pioneers have navigated their own digital transformation.
Why link outreach teams have the most difficult job in the agency
Nov 16, 2016 by Ian Bowden
Good outreach is crucial to link building, but it’s not easy. Columnist Ian Bowden explains why it’s a tough, yet essential, element of a strong SEO campaign.
Proximity and beacon data now making its way into DSPs for retargeting
Nov 16, 2016 by Greg Sterling
Unacast and Juice Mobile deal a leading indicator of where market is going.
The resurgence of brand marketing in a demand generation world
Nov 16, 2016 by Scott Vaughan
Demand marketing is big in the B2B world right now, but columnist Scott Vaughan believes brand marketing must be core to your marketing effort and suggests a “brand plus demand” approach.
What’s happening with the cinemagraph?
Nov 16, 2016 by Barry Levine
We checked up on whether this photo+video format is catching on.
Startup Wizer releases AI-based marketing survey platform
Nov 16, 2016 by Barry Levine
By answering the platform’s questions, a marketer automatically generates an online questionnaire and receives results within 48 hours.
A different view on viewability
Nov 16, 2016 by Rob Rasko
Columnist Rob Rasko discusses the challenges of viewability as a metric and explains why it may not be the way forward for the industry.
In major measurement update, Facebook overhauls metrics, makes corrections, adds viewability
Nov 16, 2016 by Ginny Marvin
Facebook is also adding more third-party verification and forming a Measurement Council to stay in step with evolving products and metrics.
Are you getting attribution wrong?
Nov 15, 2016 by Digital Marketing Depot
Nothing is more top-of-mind for marketers than attribution. It’s a complex topic, and there are lots of questions. This guide from AdRoll examines the history of attribution models and dives deep into platform data, third-party research and advertiser survey data.

Online Marketing News From Around The Web:

Analytics

How to Track Social Media Metrics on Four Social Networks, www.socialmediaexaminer.com
Marketers Second-Guess Their Analytics Processes, www.emarketer.com
New advertising success metrics will change agency compensation model, www.mobilecommercedaily.com

Blogs & Blogging

Best WordPress Plugins to Improve Your Blog Pages, www.wpexplorer.com

Business Issues

HubSpot Announces LinkedIn, Facebook Partnerships and Free Marketing Automation Edition, www.martechadvisor.com
Marc Benioff says companies buy each other for the data, and the government isn’t doing anything about it, www.recode.net
Snapchat files for one of the biggest tech IPOs in years, Reuters

Content Marketing

4 Ways to Elevate Your Marketing with Great Content, blog.marketo.com
Content Marketing Creativity: Exercises to Inspire Your Team, www.toprankblog.com
Content Marketing: What to Expect in 2017 and Beyond, www.socialmediaexplorer.com
The Definitive List of Content Promotion Techniques, blog.crazyegg.com
Top 4 Things You Should Know on Your Journey to Content Marketing Success, www.marketingprofs.com
With Maturity Comes Results for Australian Content Marketers, contentmarketinginstitute.com

Conversion Optimization

How to Create a Conversion-Focused Tone of Voice, conversionxl.com
Why we are Evolving into a Conversion Optimization Platform, vwo.com

Copywriting, Design & Usability

A Step-by-Step Guide to Migrate Your Site to HTTPS, www.searchenginejournal.com
Fix five UX issues for festive holiday sales, www.internetretailer.com
Shapes in design: The torus is the design world’s next trendy shape, qz.com

Domaining

It’s the end of domain search as we know it (and I feel fine), domainnamewire.com

E-Commerce

3 Strategies to Better Serve Millennial Shoppers, multichannelmerchant.com
4 Things to Check for Holiday Ecommerce Traffic, www.practicalecommerce.com
6 Ways to Spread E-commerce Cheer this Holiday, www.merkleinc.com
8 Tips for E-Commerce Holiday Marketing Success, www.searchenginejournal.com
EBay overhauls mobile shopping apps in sync with holidays, www.retaildive.com
Get Found on Small Business Saturday and Beyond, www.verticalresponse.com
How to Select an Enterprise Commerce Platform – 4 Questions to Ask, www.getelastic.com

Email Marketing

Beyond Email: How to Automatically Nurture Customers with Different Channels, blog.kissmetrics.com
How to Create a Healthcare Email Marketing Strategy, blogs.constantcontact.com
Why email marketers should start thinking beyond the inbox, myemma.com
Your Last-Minute Holiday Email Checklist, movableink.com

General Internet Marketing

3 Reasons Brands Fail with Influencer Marketing (And How to Avoid Their Mistakes), www.martechadvisor.com
Confessions of an ABM Skeptic, www.cmswire.com
Low growth predicted for digital agency revenues in 2017: Report, econsultancy.com
Xerox CMO: B2B Marketing Is Becoming More Persona-Driven, adexchanger.com

Internet Marketing Industry

CloudCraze Releases Winter ’17 Edition to Cap Off a Year of Innovation, www.globenewswire.com
Companies Globally Adopt Act-On Account-Based Marketing Automation to Orchestrate Multi-Channel Engagements at Scale, press.act-on.com
Three in Four Consumers Link Social Video Viewing to Purchasing Decisions, www.brightcove.com
Evergage Guardian Tracks the Pulse of Businesses with Automated Monitoring – Delivering Clear Recommendations for Marketers, www.evergage.com
IAB Releases OpenRTB 2.5 with Feature Updates for Current Programmatic Technology, www.iab.com
Madison Logic Ranked Number 351 Fastest Growing Company in North America on Deloitte’s 2016 Technology Fast 500(TM), www.marketwired.com
mCordis and Waterfall Form The Connected Marketer Institute Cross-Channel Messaging Council, www.24-7pressrelease.com
MPP Global Integrates eSuite into Microsoft Azure, www.mppglobal.com
SDL Marketing Solutions Enable Brands to Manage Global Customer Content, www.sdl.com

MarTech

Ad Tech Players Agree to Comply With Anti-Malware Measures, adage.com
Bringing Adtech In-House: Success or Stress for Brand Marketers?, www.marketingprofs.com
Customized Ad Tech Can Give Brands A Competitive Edge, adexchanger.com
Hearst Wants To Narrow The Tech Gap Between Buyers And Sellers, adexchanger.com
The 20 Best New Social Media Tools to Try in 2017 (And How to Use Them), blog.bufferapp.com

Mobile/Local Marketing

7 Must-Have Enhancements For Your Local Landing Pages, www.searchenginepeople.com
Holiday Shoppers Are Mobile, Online and In-Store (Report), www.adweek.com
Introducing a smarter and more beautiful Google Play Newsstand , https://blog.google
Mobile Will Be Used More Among Shoppers This Holiday Season, multichannelmerchant.com

Other Items

Google Photos Now Offers Improved Auto Enhance, “Looks,” More, www.adweek.com

Reputation Management

How to Make Your Brand Stick From an Expert Strategist, www.martechadvisor.com
Protect your reputation – and get better deliverability with DMARC, www.reachmail.net

Social Media

4 Tips to Start Your Black Friday Social Media Strategy, www.searchinfluence.com
5 Ways Your Social Media Posts Improve Your SEO, www.convinceandconvert.com
Accelerating to Success: The Auto Industry on Instagram, blog.business.instagram.com
Facebook, False Equivalence and the Darker Side of Social Media Revealed, screenwerk.com
Here’s How Facebook Actually Won Trump the Presidency, Wired
How to find influencers on Twitter, www.razorsocial.com
How to Get a Huge Traffic Boost From Pinterest, blog.tailwindapp.com
What Happens When SMBs Get Social?, streetfightmag.com
What Is the Difference Between Dark Social and Dark Posts?, simplymeasured.com

Video

3 Quick & Easy Ways to Make Your Videos More Search Engine Friendly, tubularinsights.com
EA’s new rule for Twitch and YouTube streamers: You must disclose sponsorships, venturebeat.com
Inside 5 publishers’ efforts to monetize virtual reality, digiday.com
Periscope Now Lets You Share Specific Broadcast Moments on the Web, www.adweek.com
Video Storytelling Marketing Will Go Viral in 2017, smallbiztrends.com
Wise Data Media Launches Wise Content, A Text-To-Video Technology That Transforms Story Telling Capabilities, www.martechadvisor.com

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