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    Daily Archives: 21st December 2016

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    Facebook Live Audio turns the social network into a radio broadcaster

    Posted on 21st December 2016Digital Marketing
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    Facebook has already spun up its version of live television with Facebook Live. Now it’s come up with a take on live radio. On Tuesday, Facebook announced Live Audio, an audio-only version of Facebook Live that can be used to broadcast radio shows, podcasts, book readings and more. People can tune into a Live Audio…

    Can SEOs make local search great again in 2017?

    Posted on 21st December 2016Digital Marketing
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    It was bad enough that Prince, Leonard Cohen and Mrs. Brady checked out in 2016, but then I had to go and read David Mihm’s excellent 2017 Local Marketing Predictions, and I couldn’t find a cocktail fast enough to drown my misery. Mihm’s piece is a sober look at how Google has been leading us…

    Trust & transparency: Why we need it more than ever in 2017

    Posted on 21st December 2016Digital Marketing
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    With 2016 coming to a close, it’s time for marketers to think about the past year. Was it the year we pushed our industry toward a better future, or just another year with minimal change? As the year progressed, two key themes continued to drive the conversation throughout the industry: trust and transparency. Where would…

    Small business owners: 3 steps to creating accurate Google Analytics reports

    Posted on 21st December 2016Digital Marketing
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    “Our traffic is going down,” said a client in a recent email. Attached to the email was a chart showing this year’s traffic compared to last year’s traffic. Yep, traffic had indeed gone down. The reason for the downward trend was easy to diagnose: we had created a Filtered View in Google Analytics, which excluded…

    Front-End Performance Checklist 2017 (PDF, Apple Pages)

    Posted on 21st December 2016Web Design
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    Are you using progressive booting already? What about tree-shaking and code-splitting in React and Angular? Have you set up Brotli or Zopfli compression, OCSP stapling and HPACK compression? Also, how about resource hints, client hints and CSS containment — not to mention IPv6, HTTP/2 and service workers? Performance isn’t just a technical concern: It matters,…

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