Your display advertising targets specific audiences, but what about your search marketing? It’s time to think beyond the keyword, and tailor your PPC campaigns based on who is actually viewing or clicking your ad. With a people-based approach to your search marketing, you can improve the cross-channel customer experience, optimize PPC campaign performance, and ultimately…
Snapchat’s parent company, Snap, has acquired location analytics firm Placed, a company spokesperson said on Monday, confirming a GeekWire report published earlier in the day. The spokesperson declined to say how much Snap paid for Placed — Bloomberg reported the price to be $125 million — but it’s easy to see how buying Placed —…
With the lovely weather we’ve been having here in Belgium, all of my senses actively engage when I’m riding my bike. I find myself picking up colorful sceneries while the smell of fragrant flowers and the birds’ singing somehow doesn’t manage to escape me. Oh yes, it’s Summer alright! Not sure about you, but this…
