Marketing Day: The psychology of search, B2B marketing & more

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Meet the fake news of the online marketing world (that Google loves!): Review sites
Jul 26, 2017 by David Rodnitzky
Move over, fake news. Columnist David Rodnitzky takes a look at fake facts about online marketing vendors and why Google’s SEO algorithm isn’t separating the fake review sites from the real ones.
The psychology of search: Unleashing the power of connection
Jul 26, 2017 by Ryan Shelley
There are many factors that contribute to high search engine rankings, but columnist Ryan Shelley argues that we often overlook the most important one: the user experience.
How to approach your B2B marketing like an NFL quarterback
Jul 26, 2017 by Sonjoy Ganguly
You need to have your eye on the whole field — the big picture — to successfully capture and nurture B2B leads, argues contributor Sonjoy Ganguly.
Linqia unveils ‘first’ platform for predicting influencer engagement
Jul 26, 2017 by Barry Levine
Company says its newest AI layer builds on its five-year database of engagement performance, where brands only pay for performance.
5 eternal marketing lessons you can hang your hat on
Jul 26, 2017 by Dave Davies
Trends may come and go, but columnist Dave Davies shows that the core principles of marketing are just as applicable today as they were decades or even centuries ago.
When Marketo went offline, self-described ‘geek’ rescued domain after their own failure to renew
Jul 26, 2017 by Barry Levine
“Good samaritan was the only motivation,” tweeted applications engineer Travis Prebble. “I didn’t buy the domain, just paid renewal.”
Tru Optik announces collaboration with comScore
Jul 26, 2017 by Barry Levine
comScore’s demographic data provides a comfort level for traditional ad buyers new to Over-the-Top (OTT) TV, says Tru Optik CEO
Forging customer connections in a privacy-obsessed world
Jul 25, 2017 by EJ McGowan
Marketers today typically have access to a wealth of data about their customers and prospects, but that doesn’t mean it’s a free for all. Contributor EJ McGowan advises how marketers can deliver personalized content while respecting customers’ privacy concerns
Three must-read ABM trends for 2017
Jul 25, 2017 by Digital Marketing Depot
Data-driven Account-Based Marketing (ABM) is creating a digital revolution and rewriting the rules of B2B marketing as we know them. In this report from Oracle, you’ll learn how programmatic media is dramatically improving the scale, automation and impact of ABM efforts.

Online Marketing News From Around The Web:

Analytics

Even the Best Analytic Method Will Fail if You Don’t Break Down Silos, CMS Wire
Iconosquare Introduces Analytics for Instagram Stories, MarTech Advisor
Without the Right Analytics Tools, Marketers Trust Instinct More than Insight, eMarketer

Business Issues

Facebook Shells Out $500,000 For Project to Fight Election Hacking, Gizmodo
Snapdeal board gives nod to Flipkart’s bid, but obstacles remain, Reuters
Tech leaders speak out against Trump ban on transgender troops, Axios

Content Marketing

5 Ways to Get Fresh Content, CopyPressed
How to Turn One Content Idea into a Fascinating Four-Part Series, Copyblogger
The Ultimate Guide to Content Marketing Channels: Audio & Visual, CMS Wire

E-Commerce

Developing a Multi-channel Management Strategy That Delights Customers, Shopify Plus
eCommerce Solutions: 3 Weighty Reasons Why Top Brands are Abandoning the Monoliths in Droves, www.getelastic.com
How to Level the Playing Field as Amazon Eats the World, Multichannel Merchant

Email Marketing

Best times to send email marketing campaigns, VerticalResponse
The 4 Survey Emails That’ll Get Answers to Your Most Pressing Questions, AWeber Communications

General Internet Marketing

How Millennials Are Different & How to Engage Them, MarketingProfs
Nestle Japan CMO Masafumi Ishibashi on brands as publishers, Digiday
Why It’s Time to Rebuild Traditional Marketing Teams, Contently

Internet Marketing Industry

Benchworks Names Chuck Heinz as Executive Director of Strategic Planning, Benchworks
Datorama Launches SmartLenses, Instant Dashboards for Marketing Performance Optimization, Market Wired
Marketing Science Veteran Dave Cameron Joins Target Data Corporation As Vice President Of Analytics, TargetData

MarTech

Ad Tech Desperately Needs Data Exchange Standards, AdExchanger
Neal Sharma, Co-founder & CEO at DEG Talks Marketing Tech, MarTech Advisor
Should You Trust Artificial Intelligence to Drive Your Content Marketing?, Content Marketing Institute

Mobile/Local Marketing

Study: Marketers struggle with personalized location-based ads, Retail Dive
Top 10 Mobile Consumer Statistics On Purchase Behavior, MediaKix

Social Media

Does Snark = Sales? What Consumers Want from Brands on Social Media, Top Rank Marketing Blog
First Facebook TV Episodes Are Said to Be Ready for Mid-August, Bloomberg
Twitter adds updates about interesting links, trends and accounts to its Notifications tab, TechCrunch

Video

‘There’s a lot more crap than there is premium’: Buyers cast doubts on publishers’ pivot to video, Digiday
YouTube Ad Benchmarks by Age, Device, and Industry, MarketingProfs

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