Daily Archives: 2nd February 2018

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3 tips to make every martech implementation a success

Posted on 2nd February 2018 Digital Marketing

Technology in marketing abounds. Marketers use tools to send emails, track customer and prospect engagement and save preference information for future use. But with the growth of technology in marketing come the challenges of martech implementations. Marketers are constantly installing new solutions that will help them work smarter and reach leads more effectively, and successful…

Snapchat opens in-app shopping section with Snap Store

Posted on 2nd February 2018 Digital Marketing

Snap is going to try to sell people physical goods again after the boom-then-bust of its video-recording sunglasses, Spectacles. But instead of making people line up in random places, the camera company will set up shop within its flagship mobile app. On Thursday Snapchat opened Snap Store, a section within its app for people to…

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