Despite the fact mobile devices are now the dominant way that consumers browse and search the internet, mobile ad clicks and conversions are less valuable than those on the desktop. That’s according to an analysis of 10 million ad clicks across 100 accounts by digital marketing agency AccuraCast. Mobile conversions growing but less valuable. But…
The role of the CMO has evolved massively over the past 15 years. In fact, at some high-profile companies, it seems to have evolved itself to the point of obsolescence. As reported in Ad Age this past July, “Several big-name companies have recently done away with the CMO position altogether—including Johnson & Johnson, Uber, Lyft,…
Online advertising is among the latest industries Amazon plans to disrupt. Although it is relatively new to the digital advertising world compared to Google and Facebook, the e-commerce giant is already making its presence felt. Advertising has become one of Amazon’s fastest-growing businesses. In 2018, Amazon advertising revenue experienced triple-digit growth each quarter, reaching approximately…
Inspired Design Decisions: Bea Feitler, An Unstoppable Creative Force Inspired Design Decisions: Bea Feitler, An Unstoppable Creative Force Andrew Clarke 2019-10-03T14:30:59+02:00 2019-10-04T12:35:51+00:00 Even if you didn’t study graphic design at art school, you might know a few famous names. With over a century of commercial art direction, there are plenty more names to discover. People…
Remember the struggle of finding the perfect gift for all the different people in your life? So. Much. Pressure. As PPC marketers, we have the added responsibility of promoting the giftable products our clients sell and making sure we’re pushing the right products to the right audience. It’s almost double the pressure. Microsoft Advertising (my…
Digital content promotion platforms Taboola and Outbrain announced that they have entered into an agreement to merge into a single, unified company Thursday. The combined resources of both companies have the potential to expand advertising reach for media publishers and advertisers globally, with the potential of helping digital properties scale in years to come. The…
Editorial Design Patterns With CSS Grid And Named Columns Editorial Design Patterns With CSS Grid And Named Columns Rachel Andrew 2019-10-04T12:30:00+02:00 2019-10-04T12:35:51+00:00 Many websites, in particular those which display long-form content, have a fairly straightforward repeating pattern of components: a full-width area for images, a central content area, and perhaps a split view of two…
When it comes to marketing, most people aren’t in it for the planning sessions. While a few special people love planning things out, most of us don’t. We’d much rather spend our time creating ads, writing clever content or coming up with beautiful designs. But planning? Ugh. However, while planning may not be your favorite…
Are you bidding too high for your own brand terms? Or maybe too low? Do you know how to cost-effectively build and maintain brand equity in your search advertising? If you are struggling with the answers to these types of questions, it’s time to learn how to use AI-driven strategies to protect your brand –…
How To Ensure Your Design System Helps To Achieve The Purpose Of Your Product How To Ensure Your Design System Helps To Achieve The Purpose Of Your Product Nick Babich 2019-10-01T15:00:59+02:00 2019-10-02T12:37:08+00:00 (This is a sponsored post.) Design systems help product teams to approach design with a system in mind. But not all design systems…
