Snapchat has announced a new ad product that gives advertisers an easier way to design and distribute AR-based ads. With the new ‘Lens Web Builder,’ you can create AR Lens campaigns directly within Snapchat’s Ads Manager. Simple, fast, and free. Snapchat said the Lens Web Builder was developed with three key values in mind: simplicity,…
“Our solution offers exponential revenue growth opportunities and our customers say it’s super easy to set-up with most any middleware. You’ll be fully operational within a day.” We know this sounds familiar to those of us on a marketing operations team (MOPs) that’s been tasked with evaluating a martech purchase. “Business lingo might resonate with…
Rescheduling SmashingConf SF And Looking Out For Each Other Rescheduling SmashingConf SF And Looking Out For Each Other Rachel Andrew 2020-03-12T20:00:00+00:00 2020-03-13T12:35:50+00:00 We have all been looking forward to our SmashingConf in San Francisco, and are so sad to have to announce that the conference is being postponed until 10th–11th November 2020. If you have…
Vox Media has launched Concert Local, an advertising solution designed to help brands scale regional messaging by connecting them with publishers and smaller media brands at the local level. A new addition to Vox’s ad suite. Concert Local is an extension of Concert, Vox Media’s programmatic ad platform that launched in 2016. Advertisers using Concert…
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Accessible SVGs: Inclusiveness Beyond Patterns Accessible SVGs: Inclusiveness Beyond Patterns Carie Fisher 2020-03-12T11:30:00+00:00 2020-03-12T12:35:50+00:00 Scalable Vector Graphics (SVGs) became a W3C open standard in 1999 — back when the new tech hotness was the Blackberry phone, Napster first invaded college dorms, and the Y2K bug sparked fear in us all. Fast forward to our modern…
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Creating Secure Password Flows With NodeJS And MySQL Creating Secure Password Flows With NodeJS And MySQL Darshan Somashekar 2020-03-11T11:30:00+00:00 2020-03-11T12:36:06+00:00 If you’re anything like me, you’ve forgotten your password more than once, especially on sites you haven’t visited in a while. You’ve probably also seen, and/or been mortified by, reset password emails that contain your…
A new benchmarking report (registration req’d) from Contentsquare contains a number of valuable metrics and datapoints, and one that is especially striking. On average, the report finds, 69% of all web content is not seen by consumers. The report is based on an analysis of “12 months of Contentsquare data from 400 global websites in…
Last week, 9to5Mac pointed out that Apple had changed its App Store guidelines to allow push notifications to be used for marketing and advertising. This is a reversal of a policy that prohibited notifications for being used for direct marketing purposes. The relevant language reads as follows (emphasis added): Push Notifications must not be required…
