When your design looks beautiful and polished, how do you know if it performs well? While it is easy to predict the appeal of a clean and simple UI, design that converts is always a shot in the dark for marketers and designers. We worked with the team at FiftyThree to test their app store…
Get more views for your videos by following these video SEO tips Using videos as part of a company’s marketing strategy is now known to be one of the most effective ways to engage customers and create awareness about a brand. Video creation is no longer a complicated process as today’s technology has made it…
The best email statistics sources to benchmark open and clickthrough rates for your email campaigns in the UK, US, Europe, Asia-Pacific including Australia Email marketers often ask “how do our campaigns compare?”. They’re looking for statistics to compare subscriber engagement for open, clickthrough and delivery rates, ideally within their sector. Fortunately, there are a number…
How does your ‘marketing stack’ compare? Do you use the same tools as the best in the business? Marketing tools can speed up processes, automate messaging and boost conversion rates. Whatever area of digital marketing you are involved in, you can bet they’ll be a plethora of tools to choose from which could help you…
Working on very different projects, in different teams and with different people can sometimes be a challenge. But one thing that works out remarkably well is doing retrospectives with your team. In retrospectives, you talk about how a certain project went, and the whole team shares what problems/challenges they faced, what was good and what…
Using the C.O.N.V.E.R.T mnemonic to test whether you have effective landing pages Email marketers love discussing creative and copy of their emails, but, when it comes to designing an effective landing page, some email marketers who don’t have control over the landing page tend to overlook its significance. A reader essentially clicks on the link…
The latest research reveals the current growth of the ecommerce market Online retail is a huge and booming industry as the latest retail growth figures show, with sales expected to reach an astounding 1,115 billion dollars this year. From research conducted with SimilarWeb and JBH Marketing we have identified 3 big trends multichannel retailers are…
Data based best practices for more effective Facebook advertising Facebook is largest social media network in the world, and it owns some of the other big beasts in the Industry (Instagram, WhatsApp). It has over 1 billion monthly active users, allowing businesses to access vast swaths of the world’s population. What is more, it has…
A discussion of best practices for email capture using popovers The question on every marketer’s lips if they’re considering a implementing a pop-up or popover for capturing email addresses or promotions should be: Will using a pop-up help us achieve our goals as well as keep our customers happy? In this article I will focus…
Understanding the true value of customer loyalty programs According to Colloquy, there are 3.3 billion loyalty program memberships in the United States alone. When you consider that the entire U.S. population is only 319 million, the amount of loyalty programs per person is staggering. The average member is enrolled in over 13 programs and 71%…
