Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google Analytics releasing 4 new functions to offer more user-centric insightsDec 14, 2017 by Susan Wenograd The new features reframe the focus on understanding user journeys. Facebook announces 6-second pre-roll ad…
Editor’s Note: What happened in the web community in the last few weeks? Anselm Hannemann summarizes everything that’s new and important so that you don’t miss out on anything. Enjoy! Today I read an eye-opening article about the current young generation and their financial future. It’s hard to grasp words like “Millenials”, and there’s much…
We have nearly unlimited access to information and data. For search marketers, this can be a blessing or a curse. It’s very easy to get sucked into the never-ending pool of data — but this rarely, if ever, benefits our work. So how do we protect ourselves from information overload? Futurologist Alvin Toffler predicted in…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: A balanced approach to data-driven SEODec 13, 2017 by Ryan Shelley SEOs have access to massive amounts of data, and columnist Ryan Shelley asserts that we must learn how to overcome…
There is a popular image in the world of software which many young and inexperienced entrepreneurs are becoming infatuated with. It’s the idea that when you come up with an awesome idea, the highest peak to strive for — the ultimate goal — is getting in front of a venture capitalist and receiving a huge…
“Budgets recede amid demand for results.” That’s Gartner’s headline on their latest CMO budget research report. Kudos to Gartner for continuing to track the growth of CMO technology spend and to their PR team for the dramatic spin — but, honestly, who cares? I certainly don’t, and it’s not just because I’ve had to dedicate…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: CMOs should be measured by their results, not their spendDec 12, 2017 by Joe Hyland Columnist Joe Hyland believes the most successful CMOs aren’t the ones who spend the most money;…
(This article is supported by Adobe.) An underline is a horizontal line immediately below a portion of text. In our everyday experience, we underline to emphasize key sections of text, sometimes drawing an underline by hand below printed text. But underlines have their own place in the world of digital design. In fact, underlined text…
There are a few concepts in CSS layout that can really enhance your CSS game once you understand them. This article is about the Block Formatting Context (BFC). You may never have heard of this term, but if you have ever made a layout with CSS, you probably know what it is. Understanding what a…
Planning, budgeting and target-setting for 2018 are in full swing. I’ve been comparing notes with B2B marketing executives about their keys to hitting or missing their 2018 growth targets. A surprising make-or-break topic bubbled up in the conversations: data. We know prospect, customer and account data is essential fuel for sales and marketing demand, pipeline…
