Google AdSense rolled out Auto Ads this morning — a new ad format that could potentially increase publishers’ revenue by finding placements that might otherwise go undiscovered. The new ad format uses machine learning to automatically place ads where they are likely to perform well. Additionally, Auto Ads allow publishers to place ad code on…
Here’s a little challenge for you. How would you design a responsive interface for a custom car configurator? The customer should be able to adjust colors, wheels, exterior details, interior details and perhaps accessories — on small and large screens. Doesn’t sound that difficult, does it? We have all seen such interfaces before. Essentially, they…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Make the most of MarTech — attend with your team & save! Feb 19, 2018 by Marketing Land Successful marketing teams are diverse. They include storytellers, schedulers, sellers and technologists. Getting…
If you were paying attention, 2017 might have seemed like the year that industry pundits’ predictions about the death of retail finally came to fruition. The traditional Main Street took some major blows last year. Shopping mall mainstays like Wet Seal, Payless ShoeSource, BCBG Max Azria and Gymboree were among the casualties. Even behemoths like…
A CFP, or Call For Proposals (sometimes also known as a Call For Papers), is a request for speakers to send their proposed talk ideas to a conference. The conference will review the proposals and decide who to ask to speak. Popular conferences can receive hundreds of proposals for a handful of speaking slots, therefore…
Every profession is a wide field where many people find their very own, custom niches. So are design and web development today. I started building my first website with framesets and HTML4.0, images and a super limited set of CSS, and — oh so fancy — GIFs and inline JavaScript (remember the onclick=”” attribute?) about…
Success in search engine optimization (SEO) requires not only an understanding of where Google’s algorithm is today but an insight to where Google is heading in the future. Based on my experience, it has become clear to me Google will place a stronger weight on the customer’s experience with page load speed as part of…
I confess, I love marketing data. And charts. Lots and lots of charts! Around this time every year, I am never disappointed with the abundance of marketing data available, from holiday takeaways to annual reviews and trends. But inevitably, some of the data is really quite misleading. It’s not necessarily the fault of the organization…
Even the smartest marketer can make a terrible marketing decision if that decision is based on an outright falsehood. Myths about the e-commerce industry and the marketing surrounding it abound. Here are seven ways to help you avoid these traps. 1. ‘Revenue and profit are the only KPIs that matter’ Early web marketers tended to…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Busting e-commerce myths that lead to bad marketing decisions Feb 15, 2018 by Pratik Dholakiya Contributor Pratik Dholakiya takes on the role of marketing myth-buster to debunk seven e-commerce clichés and…
