So, machine learning in AdWords is great and definitely the future. But Dynamic Search Ads? Not so much, in my opinion. In this column, I would like to talk about Dynamic Search Ads (DSAs), which are generally for people new to paid search, and I’ll share a handful of caveats. When to use DSAs Dynamic…
Oracle is boosting its marketing chops today, launching its first analytics platform and new cloud-based platforms for audience segmentation and loyalty programs. Oracle Infinity is the first web/app analytics capability for the company. It is designed to unify real-time behavioral and transactional data and allow it to be utilized in its consumer-focused marketing platform Responsys…
Sendwithus announced on Tuesday the launch of Dyspatch, an enterprise-level, cloud-based and GDPR-compliant email content management system (CMS) for transactional emails. Dyspatch is a CMS platform for email that manages workflow, including building, editing and commenting from a variety of stakeholders. When the email is ready to be deployed, it is “exposed via our API,”…
Becoming A UX Leader Becoming A UX Leader Christopher Murphy 2018-04-11T12:50:15+02:00 2018-04-11T11:36:54+00:00 (This is a sponsored article.) In my previous article on Building UX Teams, I explored the rapidly growing need for UX teams as a result of the emergence of design as a wider business driver. As teams grow, so too does a need…
Google is gradually rolling out a new AdWords user interface. Word has it this change will be complete and available to everyone sometime in the first half of 2018. Many of us using the new interface have been asking questions like “Have you seen this feature/report/functionality in the new interface?” If you are frustrated by…
How do you optimize content for voice search in 2018? That’s a popular search engine optimization (SEO) question these days as everyone looks to take advantage of the surge in spoken queries. Take a look at recent trends: The answer to the popular question, “How do you optimize for voice search?” is this: Do what…
How To Design Emotional Interfaces For Boring Apps How To Design Emotional Interfaces For Boring Apps Alice Кotlyarenko 2018-04-10T13:20:05+02:00 2018-04-10T11:55:22+00:00 There’s a trickling line of ones and zeros that disappears behind a large yellow tube. A bear pops out of the tube as a clawed paw starts pointing at my browser’s toolbar, and a headline…
Dismissed by many digerati several years ago, privacy has come roaring back as an existential challenge for online publishers and digital marketers. Recent privacy-related surveys from Forrester research capture an alarming chasm between enterprise marketers and consumers on the subject. Consumers in the US and Europe are increasingly concerned about how their data are being…
Art Directing For The Web With CSS Grid Template Areas Art Directing For The Web With CSS Grid Template Areas Andrew Clarke 2018-04-09T11:00:23+02:00 2018-04-09T12:50:34+00:00 (This article is kindly sponsored by CoffeeCup Software.) Alright, I’m going to get straight to the point. CSS Grid is important, really important, too important to be one of those “I’ll…
The Media Ratings Council (MRC) has revoked AppNexus’s accreditations. The ad technology platform has also withdrawn from the accreditation process as of March. The accreditations were pulled in March after having been suspended in September 2017 “until compliance with requirements for General Invalid Traffic detection and filtration has been established”. The company has lost accreditation…
