Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: SMX West session: The definitive guide to local search ranking factorsMar 27, 2017 by Greg Gifford What will help your local business stand out in Google search results? Contributor Greg Gifford…
The role of demand generation marketing is evolving along with technology, enabling B2B marketers to get better at filling the pipeline with actual opportunities versus just a bunch of leads. In one TED Talk, Malcolm Gladwell shares a story about choice, happiness and Howard Moskowitz. He talks about Howard’s role as a food scientist and…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: How much is a happy customer worth?Mar 24, 2017 by Digital Marketing Depot Call it corny, but today’s marketers really need to create an emotional connection with their customers. Why? Because…
Call it corny, but today’s marketers really need to create an emotional connection with their customers. Why? Because today’s customer is much more receptive to positive brand experience. A new Lithium/Harris poll finds that US consumers will spend one-third of their disposable incomes with brands they love. They’ll go for the brand first, then the…
With Twitter’s advertising business struggling, the company has begun looking at other means of making money. Twitter is exploring a paid subscription-based version of its TweetDeck app, according to photos posted to Twitter (of course) of a survey the company is running to gauge people’s interest. The Verge first reported the news on Thursday. “We’re…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Are technical and content audits still relevant?Mar 23, 2017 by David Freeman SEO audits are very useful in identifying website issues and areas for improvement, but columnist David Freeman believes the…
Twin Design / Shutterstock.com Like dominoes falling, more brands are pulling their ads from YouTube and Google display ad network over concerns about ads appearing next to extremist content. Following several UK entities, telecoms Verizon and AT&T, car rental company Enterprise and pharmaceutical giant GSK have all pulled ad buys from YouTube in response to…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: How to track Facebook’s ratio of ads to organic posts in your desktop news feedMar 22, 2017 by Tim Peterson The Facebook Ad Spotter extension for Chrome browsers highlights ads as…
Today’s customer operates in a ‘post-digital’ world, where the boundaries between physical and digital have disappeared. Empowered customers demand more from brand relationships, and expect an experience that is personal, relevant, and technologically seamless at every touchpoint. To stay on top in this fiercely competitive world your marketing organization needs to be constantly chasing and…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 4 reasons you should attend MarTech this MayMar 21, 2017 by Scott Brinker Successful organizations repeat and improve upon what works. And while last year’s MarTech San Francisco was a hit,…
