Steve Jobs put it well when he said, “Simple can be harder than complex…but it’s worth it in the end because once you get there, you can move mountains.” This mantra has worked for Apple for decades, and it certainly holds true for digital design as well. Particularly when you’re talking about e-commerce websites. Simplicity…
The post 20190610 ML Brief appeared first on Marketing Land. From our sponsors: 20190610 ML Brief
In recent days I’ve started thinking about our second half of 2019 plan and came across an old file, a 2018 planning deck. I looked through a few slides, remembering how much time my team had put into getting campaigns aligned, our calendar precisely mapped out, and priorities outlined. We barely followed any of it….
The post 20190607 ML Brief appeared first on Marketing Land. From our sponsors: 20190607 ML Brief
A new report released by Pega that examined consumer attitudes towards artificial intelligence indicates that despite the growing usage of AI technologies, consumers lack an understanding of how they can benefit from AI and are more likely to trust a real person to help make decisions. “Our study found that only 25% of consumers would…
The Trump administration and many Republicans in Congress believe that Silicon Valley is biased against conservatives. Democrats are angry about privacy issues, the 2016 election and the perceived arrogance of technology executives in the face of their criticisms. Other critics of “big tech” believe that there’s too much power concentrated in too few companies. In…
The post ML Brief 20190605 appeared first on Marketing Land. From our sponsors: ML Brief 20190605
Over the past few weeks, senior-level marketers like you have told us the workplace challenges and pain points they’ve faced… and the creative and practical solutions they’ve devised to overcome them. Those journeys are the foundation of the newly redesigned MarTech® agenda. Marketing experts of all stripes will tackle some of the most vexing aspects…
Apple is doubling down on privacy as a differentiator against Android. Yesterday at Apple’s WWDC conference the company emphasized privacy and announced two features of iOS 13 that give users more control over their data: “just once” location sharing and sign-in with Apple. Just once location sharing. Just once sharing joins, “never,” “while using the…
The post 20190604 ML Brief appeared first on Marketing Land. From our sponsors: 20190604 ML Brief
