It’s a big day in the martech community — the 2020 Marketing Technology Landscape has landed. This year, MarTech Conference Chair Scott Brinker, and maker of this supergraphic since 2011, crowdsourced data from hundreds of contributors to put together the latest version of the landscape. With exactly 8,000 marketing tools included, Brinker reports the landscape…
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Deciding whether or not your company needs a digital commerce advertising management platform calls for the same evaluative steps involved in any software adoption, including a comprehensive self-assessment of your organization’s business needs, staff capabilities, management support and financial resources. Use the following questions to help you determine the answers. 1. Does it make more…
When asked which marketing tools are most likely to be used during the week, 70% of the more than 250 martech professionals we surveyed in our MarTech Career Survey put marketing automation and campaign management solutions at the top of their list. This comes as no surprise to the MOPs community — especially right now…
Toilet paper. We never thought about it before. You went to the store, you got it. If you wanted, you could buy it in bulk on the internet or even subscribe to get regular shipments. Now, during the coronavirus outbreak, toilet paper can’t be found. There was no contingency in the supply chain for a…
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Nearly 60% of marketers surveyed say the biggest obstacle to their marketing success is creating a single customer view. Sound data unification and data quality processes are critical for a successful CDP initiative. Yet the CDP space is like the Wild West, with more than 60 vendors vying for a projected $1 billion in potential…
Not so long ago, marketing operations teams were the unsung heroes of the marketing tribe — quietly making sure their company’s martech stacks were well-oiled machines that kept campaigns running smoothly and on time. But current working conditions are putting marketing technologists under a considerable amount of stress, which is causing a spike in interest…
The universal challenge facing all marketers right now is how to generate revenue in the months ahead with so much uncertainty and a bleak economic climate. Today’s reality is quite different than it was just a few weeks ago, and that means marketing is more critical than ever. Initiatives rolled out in Q2 and Q3…
