Overcoming objections to use of social media in not-for-profit organisations Social media can be beguiling, stimulating, addictive, confusing and at times downright frustrating. In my experience, Not for Profits, like commercial organisations, are still grappling with how much valuable staff time and resource should be deployed to this burgeoning and proliferating media. In order to…
7 success factors for managing charity websites Balancing the interests of diverse audiences of a charity site is a real challenge, magnified by the diverse communications needs of different teams within a charity. Given these diverse needs, it’s no surprise that many charity websites struggle to communicate effectively and encourage interaction with different audiences. I…
Google upgrades Google Analytics Premium into a capable Marketing Data Management and Analysis Platform Importance: (For businesses who can potentially pay for Google’s Analytics Premium features and service) Recommended Source: Google Adwords blog announcement Here we give you the lowdown on Google’s new 360 suite and get some in-depth analysis from Google Analytics expert Matt…
Ensure your mobile app has these 7 features to improve user experience and boost ecommerce revenue Giant ecommerce companies are now focusing on improving end-user experience on mobile devices, providing a strong technology infrastructure via cutting-edge mobile applications. Mobile comprises of 34% of all ecommerce transactions worldwide, and this figure is expected to grow to…
Does your organisation have a clearly defined digital marketing strategy? Our survey of digital marketers last year found that many businesses still aren’t taking a strategic approach to digital marketing. In our Managing Digital marketing research in association with the TFM&A 2015, we asked last year ‘Do you or clients have a digital marketing strategy“,…
Introducing Lauterborn’s 4Cs – a variant on the 4Ps Planning models can be useful ways to structure your thinking when creating marketing plans. They can bring clarity to opaque problems and help you build and effective plan. Because of this we, are outlining 10 of the most effective digital marketing models to help you plan,…
Non-profits need to use big data and mobile to present clear messages in 2016 2015 has seen charities gaining increased confidence to streamline, simplify and even surprise. With increasing demands from an ever increasingly digital savvy audience, standing still has not been an option. The larger charities are capitalising on ever more sophisticated opportunities gained…
Social media strategy and planning essentials First let’s answer the question, “What is a social media strategy?” A social media strategy defines how your organisation will use social media to achieve its communications aims and the supporting platform and tools it will use to achieve this. At a basic level it’s a simple statement of…
Don’t let your digital marketing campaigns fall foul of these mistakes The great thing about making a mess of a digital marketing campaign is that, with the benefit of hindsight, it becomes clear which actions were a mistake and which contributed to a winning campaign. In this article we share some examples of ‘epic fails’…
Improving re-engagement emails to help bring a dead email list to life According to MarketingSherpa, on average, marketers lose 25% of their email list every year. HubSpot have also modelled email database decay and suggest a similar figure if you don’t take action. Essentially, subscribers stop engaging with your brand which results in fewer clicks…
