New research on how email readers interact with marketing emails Those of you familiar with the latest email marketing stats will already know how important ‘mobile opens’ are. In fact, emails opened on smartphones and tablets makeup over half of all emails opened over the last three years according to a new report from Yesmail….
6 implications for selecting and managing today’s and tomorrow’s marketing technology We’ve been sharing the latest Marketing Technology Landscape map by Scott Brinker, @chiefmartec for several years now. You’ve almost certainly seen one of the earlier iterations since it has been widely shared. I love it because it’s a USEFUL infographic – it prompts marketers…
Overcoming Marketing-Sales Tension Tension between the sales and marketing departments plagues companies of all shapes and sizes. One of the biggest sore spots is the feeling among sales personnel that the “leads” delivered by marketing are worthless. Typically, this is not entirely true, but an impression that develops as sales reps grow tired of chasing…
These productivity and copywriting tools can help you take your content marketing to the next level In a year in which content will reign supreme, it’s very important to differentiate yourself from tons of the material that is getting uploaded on the Internet every single hour. It’s important, but it is also very difficult. Your…
Optimise your customer journey to turn leads into sales If your online B2B marketing is well tuned, a potential B2B customer that has conducted a Google search for a product, clicked on an ad, or read your newsletter and/or social media page, arrives at your B2B e-commerce site. As we all know however, simply reaching…
These trends will shape the ecommerce industry this year Ecommerce business is on the rise, as online shopping is predicted to increase by 45% in 2016 in the U.S – see the latest ecommerce growth statistics. To stay ahead of the game or to grow your online business, you need to benchmark against the latest…
Involve Your Pets – A Strategy For Successful Content And Social Media Fundraising Clever fundraising ideas for charity giving are a must these days, when people are rather jaded from years of the same old coffee mornings and bake sales. If you’re after inspiration for something a little different, that might attract new fundraisers to…
Ensure your email isn’t unloved, underestimated or untapped I feel that often, charities are missing a trick or two with email. Due to its ubiquity and apparent cheapness, it is often not given the credit it is due. There are clear merits for charities using email, it is cost effective, it can be well-targeted and…
Enhancing the customer journey for your business by integrating SMS marketing Understanding the journey your customers take is crucial to making sure you’re providing the best possible experience. By mapping out potential journeys, you can better understand which customer touchpoints are letting you down and where there’s potential for you to improve; allowing you to…
Apple gets in on the rush to open up publishing on mobile optimised pages Importance: (For content publishers) Recommended Source: Apple Developer blog The Internet was built for desktop computers. Then, some smart folks made the internet available on all sorts of devices small enough for us to carry about with us. After a few…
