Amazon is not only one of the top digital shopping destinations, but it also has become a major search engine for product-related searches. In a previous Marketing Land article titled, “The Future of Search for CPG Companies,” I discussed the shift in consumer behavior regarding product-level search, making Amazon the product search engine of choice…
Live video is a Big Deal these days. Twitter launched Periscope a little over a year ago, helping to make live video more mainstream than it was in the days of Ustream, Justin.tv and the like. Google Hangouts has been a popular live video platform since its launch. And no doubt you’re aware that Facebook…
A few years ago, Facebook reportedly tried to buy Snapchat. It was turned down. Since then, the social network has worked on a bunch of products and features that appear to copy the mobile app it once coveted. On Monday, The Wall Street Journal reported on the latest example: Facebook is developing an app whose…
About.com has launched its first standalone media property with the announcement of Verywell.com, a website focusing on health and wellness topics. Defining the move as a next step in its evolution as a brand, About.com reports its new website already contains more than 50,000 pieces of content. “Verywell takes a human approach to health information,…
Cranberry, a content marketing and amplification platform, announced yesterday it has acquired WebmasterRadio.FM and will be relaunching the radio network as Cranberry.FM. For more than a decade, WebmasterRadio.fm has produced radio and podcast programming aimed at the digital marketing industry. According to Cranberry, the radio network was the largest online radio and podcast platform in…
Content marketing results are similar to baseball stats. Over a career, a player will hit a combination of base hits and home runs, and even the best players will occasionally strike out. Similarly, some of your content will be a smash hit, sometimes even going viral, while other times your content will go unnoticed. Just…
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: PaperG, now “Thunder,” offering cross-channel creative tools for display and socialApr 26, 2016 by Greg Sterling Platform seeks to enable creative that’s better aligned with programmatic targeting. Five reasons why GTIN…
Now Twitter’s business growth is the problem. After years of struggling to grow its audience, Twitter is now struggling to grow its revenue. In the first quarter of 2016, 310 million people checked Twitter while logged in, a 3% year-over-year increase. But Twitter’s total revenue hit $594.5 million, which is 36% more money than the…
Apple’s fiscal second quarter earnings are out. As expected, Apple posted its first year-over-year revenue decline in 13 years. Apple stock is down in after-hours trading. Revenues were $50.6 billion; net income came in at $10.5 billion. Revenues were off 13 percent year-over-year and 33 percent sequentially. Revenues a year ago were $58 billion and…
6sense is now exposing more of itself. The San Francisco-based company announced today the launch of SearchSense, which it says is the “only solution able to reveal” which companies are conducting specific searches. That is, not only the volume of a specific set of search terms, but which firms are looking for the things that…
