I had a unique experience a couple months ago that confirmed that Google weights local ranking factors differently for branded search terms than they do for non-branded ones. Before I explain what happened, I need to first clarify that there are currently two different kinds of local 3-packs (branded vs. non-branded), and my conclusion is…
Recently, I’ve been thinking about the importance of online video content. People are now consuming more videos, and it makes up a huge portion of online content. A post from Convert With Content spells out this growth, citing several stats, including: 74 percent of all Internet traffic will be video by 2017. Video is shared…
Twitter is pushing its live video this week, rolling out a new live video button on iOS and Android phones, in addition to confirming that a Periscope embed feature will be available in the coming weeks. Twitter announced its new live video button yesterday via a tweet showing how users can now film live Periscope…
From EngageSciences’ website Sometimes, when two companies combine, they create a kind of Frankenstein monster — disparate parts not quite coming together in harmony. Sun Microsystems co-founder and former CEO Scott McNealy sees a lot of what he called “Frankenstein architecture” in the current digital marketing space. This industry resembles the fragmented “computer industry in…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Kiosked launches wrapper so any 360-degree video/still can fit into any mobile IAB ad formatJun 16, 2016 by Barry Levine The wrapped video/still can then be served through a brand’s regular…
From Kiosked Kiosked, a Helsinki-based company with offices in LA and elsewhere, makes its living primarily by optimizing where ads go on a publisher’s desktop and mobile web sites. Its real-time technology analyzes user attention on different parts of a page, as well as other factors like the page’s content, and recommends the optimal ad…
More reach and more results. With Bing Network, advertisers are connecting with the right people, where and how they want to be reached — all in a more natural, predictive and personal way. It’s the intelligence that spans not only Microsoft products, but across platforms and partners. And as part of a comprehensive advertising approach,…
Location intelligence and marketing platform xAd announced this morning that it has developed a new data visualization and location insights tool called “MarketPlace.” It offers “actionable visual insights into foot traffic behaviors in the physical world.” Also today, on a more light-hearted note, Placed identified the favorite local businesses and chains frequented by Trump and…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: YouTube Director lets SMBs film professional video ads from their phoneJun 15, 2016 by Amy Gesenhues In addition to the new ad tool, YouTube is providing advertisers in select cities access…
Bloomua / Shutterstock.com YouTube just launched a new tool called “YouTube Director” — a video ad-creation tool aimed at SMBs that allows them to film professional video ads from their phone. According to the announcement, YouTube Director includes a suite of products “… that make video ads more accessible to businesses.” YouTube says no editing…
