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Marketing Day: Facebook’s ad tech strategy, Twitter’s latest live video features & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Brief change suggests local SEO ranking factors are different for branded queries
Jun 17, 2016 by Joy Hawkins
What are the differences between branded and non-branded local packs in Google, and how might ranking factors be weighted differently for each? Columnist Joy Hawkins shares her observations. - Why video needs to be part of your paid advertising strategy
Jun 17, 2016 by Mona Elesseily
As video consumption continues to rise, columnist Mona Elesseily discusses three ways to successfully make video content a part of your online advertising program. - 3 strategies to survive the “Adblockalypse”
Jun 17, 2016 by Peter Minnium
With the rise of ad blocking, is an “Adblockalypse” on the horizon? As grim as it sounds, columnist Peter Minnium says it’s not all bad news and explains what advertisers can do to turn it around. - Bring your “dead” customers back to life
Jun 17, 2016 by Loretta Jones
How do you re-establish a connection with customers who have gone dark? Columnist Loretta Jones offers a step-by-step guide for first getting their attention and then bringing them back on board. - How Facebook turned an end-to-end ad tech strategy on its head
Jun 17, 2016 by Tim Peterson
Facebook’s shutdowns of FBX and LiveRail and expansion of Audience Network show an ad tech strategy oriented to advertisers and geared to protecting its data. - Twitter adds live video button for iOS & Android & says Periscope embeds are on the way
Jun 16, 2016 by Amy Gesenhues
Twitter confirmed users will soon be able to embed Periscope broadcasts across the web the same way they can embed tweets. - Wayin + EngageSciences = a different push/pull engine for user expression or a new Frankenstein?
Jun 16, 2016 by Barry Levine
Wayin’s recent acquisition of EngageSciences creates a platform for showcasing user content while capturing user opinions and info.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- 3 digital marketing opportunities for franchises
- What your boss actually wants from your local search reports
- Search in Pics: SEO & Chromebook cookies, Beatmania IIDX & Google garden
- Announcing the 2016 Landy Awards sponsors and supporting partners
- Google is removing the custom date range search filter for mobile users
- SMX Advanced Local Workshop: tactics from Google, Bing, leading local experts
Online Marketing News From Around The Web:
Analytics
- Better Understand Your Customers with Digital Analytics, www.silverpop.com
- For advertisers, measuring an influencer’s influence is still a struggle, digiday.com
- Predictive Analytics Has a Scaling Problem, and Bad Data Is to Blame, www.marketingprofs.com
- Signal To Noise: Finding False Positives In Media Measurement, adexchanger.com
Blogs & Blogging
- A Look Behind the Curtain of the Fashion Blogging World, www.blogherald.com
Business Issues
- Buffer is laying off 11 percent of employees, venturebeat.com
- Read the emotional speech LinkedIn CEO Jeff Weiner gave employees after the Microsoft deal, venturebeat.com
- Salesforce Said to Have Been Rival Suitor for LinkedIn, www.bloomberg.com
- Yahoo’s Marissa Mayer Stumbled After Secret Truce With Investor, www.wsj.com
Content Marketing
- 13 Content Marketing Secrets I Learned From My Dad, heidicohen.com
- 5 Phenomenal Tips To Make Your Content Go Viral On Medium, www.jeffbullas.com
- He wrote about clickbait but what happened next will stun you, techcrunch.com
- What is Content Marketing? 10 Expert Video Responses, www.komarketingassociates.com
Conversion Optimization
- 9 Content Conversion Tips, www.searchenginepeople.com
- Eliminate Jargon on Your Landing Pages With Our Free Chrome Extension, unbounce.com
Copywriting, Design & Usability
- Calculating the value of UX research, www.usertesting.com
- The Long Road to the Logo: 5 Things Brands Should Consider, www.cmswire.com
E-Commerce
- 4 Killer Referral Marketing Lessons From Fast-Growth Ecommerce Businesses, blog.crazyegg.com
- Consumers’ surging online spend sets the stage for happy holidays, www.internetretailer.com
- Legal: How to Sell (or Buy) an Ecommerce Business, www.practicalecommerce.com
- Most Retailers Want to Know Who You Are, www.emarketer.com
- Study: Avid Online Shoppers Make Over Half Their Purchases On Web, smallbiztrends.com
Email Marketing
- 7 Keys to Reaching Email’s “Tomorrowland”, www.silverpop.com
- How to make a bang with your July 4th email marketing, www.internetretailer.com
General Internet Marketing
- 3 Marketing Automation Gambles You Will Lose, blog.marketo.com
- 3 Steps to Identify Influencers in Your Industry, contentmarketinginstitute.com
- 5 Essential Tips to Redefine B2B Marketing Success, www.martechadvisor.com
- Customer-centric Marketing: 5 more takeaways on consumer behavior from researchers and strategists, sherpablog.marketingsherpa.com
- Examining Influencer Marketing, yahooadvertising.tumblr.com
- July 2016 Marketing and Holiday Planning, blogs.constantcontact.com
- Revenge of the Goldfish: Marketing to the 8-Second Generation, www.cmswire.com
- The 4 Types of Dads Marketers Need to Know This Father’s Day, www.adweek.com
- The State of Digital Media, in 5 Charts, contently.com
- Three Tips for Successful Influencer Marketing, adage.com
Internet Marketing Industry
- Cision Finalizes PR Newswire Acquisition, www.multivu.com
- Location Insights Company Cuebiq Joins NAI; Earns Privacy Seal of Approval, www.prweb.com
- Radius Names Mark Woollen as Chief Product Officer, www.prnewswire.com
Mobile/Local Marketing
- Apple iPhones Found to Have Violated Chinese Rival’s Patent, adage.com
- FXNOW app available for all Windows 10 devices, blogs.windows.com
- How SMS = Real-Time Engagement, Lifetime Loyalty, www.martechadvisor.com
- Messenger Makes It Even Easier to Start Conversations, newsroom.fb.com
- The Mobile Marketing Funnel: Your Questions, Answered, www.tune.com
Reputation Management
- How to tell if you’re a ‘thought leader’, digiday.com
Social Media
- 2016 Facebook and Instagram Awards Winners, www.adweek.com
- 3 Creative Ways to Use Twitter Polls, simplymeasured.com
- 3 Ways to Target Millennial, Gen-Z Customers on Snapchat, www.adweek.com
- 5 Tips for Creating Shareable LinkedIn Posts, www.searchenginejournal.com
- Branded Content in Instant Articles, media.fb.com
- Facebook wants chatbots to learn the way people do, venturebeat.com
- How This Digital Agency Drives Revenue From Social Media, blog.bufferapp.com
- Is Snapchat Stealing for Its Filters?, theringer.com
- Snapchat is starting Real Life, an online magazine about technology, venturebeat.com
- What You Need to Know About Instagram’s New Business Tools, authoritylabs.com
- You Now Have 3 New Ways to Target Pinterest Users, www.searchenginejournal.com
Video
- Is Your CEO on Facebook Live?, www.adweek.com
- T-Mobile USA in Talks for Data-Free Facebook Video Streaming, www.adweek.com
- Twitter Advertisers Can Now Get More Stats on How Their Videos Are Performing, www.adweek.com
- Video might be the future, but text is the present for digital news, digiday.com
- What the Rise of Virtual Reality Means for Marketers, www.convinceandconvert.com
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