Feed your obsession for SEO & SEM with cutting-edge search marketing tactics, available only at Search Engine Land’s SMX East. Celebrating our 10th year, the largest search engine marketing conference on the East Coast returns September 27-29 in New York City. The agenda is now available and is packed with 50+ sessions featuring proven tactics…
Google Analytics announced that they’ve added hacked spam notifications to their alerts bar. These alerts are similar to the same messages you’d received in the Google Search Console message center, but by Google adding them to Google Analytics, it helps inform a wider webmaster base – since Google Analytics has a higher install base. Google…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 6 great takeaways from the Brands Talk Social Media #SocialPro keynoteJun 21, 2016 by Matt McGee Social media strategists from HTC, Microsoft, Docusign and Pabst Brewing talk about when it’s right…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Startup Hi-Fi launches mobile news feed of publisher content, selectable by hashtagsJun 20, 2016 by Barry Levine These “Tag Topics,” the company said, let publishers control their content and mobile users…
Content in a curated hashtag site. Mobile users spend little time viewing web content on their mobile browsers, preferring to read most of it through their social networks. As a result, publishers are losing control of their content, and users are overloaded with content sources. That’s the basic problem that a Ponte Vedra, Florida-based startup…
Unruly announced today that it has partnered with Moat and News Corp to offer advertisers mobile vertical video ads. The first publishers to run Unruly’s vertical video ads include News Corp’s The Sun and the New York Post. Measurement for the vertical video ads will be provided by Moat. “The landscape is changing fast and…
Local search marketing is a complicated system. Standard SEO techniques such as keyword-rich content, well-optimized meta tags and a strong backlink profile are always important. For multi-location franchises, add the complications of Name, Address and Phone Number (NAP) accuracy, maintenance and distribution of local business listings, proactive management of Google My Business data and citation…
A partnership of Twitter and video company Innovid is giving advertisers more useful data on video performance as posted on the microblogging site, it was announced today. Innovid will be serving data analytics for ad performance on both mobile and desktop, inclusive of video views, viewability, engagement, time spent and more. This partnership recognizes Twitter’s…
You’re probably going to start noticing more advertorials adopting Facebook’s Instant Articles format. On Friday, Facebook added some cosmetic changes to branded Instant Articles that highlight the brand involved and give them a little more flexibility with the look of their content. The changes are pretty minor — automatically adding a brand’s logo to the…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Brief change suggests local SEO ranking factors are different for branded queriesJun 17, 2016 by Joy Hawkins What are the differences between branded and non-branded local packs in Google, and how…
