ouh_desire / Shutterstock.com Google released new “cross device” research that provides more evidence of what we already know: a substantial number of consumers browse the web and search on multiple devices throughout the day. However it also confirms that mobile is the dominant platform and that a meaningful percentage of users go mobile only. The…
A screen from Sticky, for home-based eye tracking. According to the Internet Advertising Bureau (IAB) and the Media Rating Council, an online ad is deemed “viewable” if half of its pixels appear on the screen for at least one second. It’s always been a curious measurement, given that no human could be expected to respond…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Infographic: 11 amazing hacks that will boost your organic click-through ratesOct 6, 2016 by Larry Kim Got great content and rankings, but still not getting clicks from organic search? Columnist Larry…
Do you care about your organic click-through rate (CTR)? You should. Why? For one thing, pages that have a higher-than-expected CTR tend to rank higher in search results. Every three-percent increase in CTR beyond the expected for a given organic position will improve your organic rankings, on average, by one position. For another, pages with…
Are you losing control of your content? If you’re like the majority of marketers, you’re going to produce more content in 2017 – but feel less than confident about your content marketing operations. Join experts Arnie Keunn, CEO at Vertical Measures, and Brian Kavanaugh, U.S. Marketing Strategist at Bynder, as they explain how branding automation…
A lab at iMotions In their never-ending quest to understand which ads work best, marketers are now going beyond asking viewers for their reactions. Instead, they are asking their bodies. Ad agencies and researchers are regularly analyzing eye-tracking to measure attention, facial expressions to determine positive or negative emotions, galvanic skin response to gauge the…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Don’t let your business play possum with local searchOct 5, 2016 by Adam Dorfman Columnist Adam Dorfman explains how Google’s recent local search algorithm update, “Possum,” has impacted brick-and-mortar businesses. Multi-location…
For brick-and-mortar businesses, proximity to the searcher’s location has become even more important as a ranking signal thanks to a Google algorithm update nicknamed Possum. With the Possum algorithm change, Google is continuing down a path it has been traveling for quite some time, which is the merging of local and organic ranking signals. Google…
Ken Wolter / Shutterstock.com Salesforce is continuing its buying spree with today’s announcement that it is buying data management platform (DMP) Krux. Although deal terms were not disclosed, The Wall Street Journal and others are reporting the price tag was around $700 million. The announcement was made Monday, just before today’s opening of Salesforce’s big…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: How mobile has changed the way we search, based on 10+ years of eye-tracking studiesOct 4, 2016 by Kristi Kellogg How has the rise of mobile changed the way people view…
