Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Meet the fake news of the online marketing world (that Google loves!): Review sitesJul 26, 2017 by David Rodnitzky Move over, fake news. Columnist David Rodnitzky takes a look at fake…
Data-driven Account-Based Marketing (ABM) is creating a digital revolution and rewriting the rules of B2B marketing as we know them. In this report from Oracle, you’ll learn how programmatic media is dramatically improving the scale, automation and impact of ABM efforts. You’ll also discover how analytics are used to optimize ABM campaigns and how account-based…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Got amazing content but no leads? 5 ways to rethink your paid strategyJul 25, 2017 by Todd Saunders Content marketing isn’t easy — especially if you don’t have a content distribution…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Look internally to achieve external marketing impact and better resultsJul 24, 2017 by Scott Vaughan Don’t focus all your marketing efforts on external customers and stakeholders. Columnist Scott Vaughan explains how…
Marketing is arguably the profession going through the biggest transformation, with the most potential to boost a company’s revenue growth. The ability to delight, engage, create and build customer loyalty through great experiences and superior products has never been so accessible as it is today. While marketing teams rightly focus heavily on external customers and…
Are you responsible for ensuring your organization thrives in this software-powered world? Then the MarTech Power Pack is for you. You’ll gain insights, ideas, and strategies you can use to accelerate your marketing and marketing organization. Brought to you by the Martech conferences, the Power Pack includes: An exclusive webinar presentation of “5 Disruptions Reshaping…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Building an Amazon Alexa Skill is so easy, Grandma can do itJul 21, 2017 by Paul Shapiro How can you tap into the power of Amazon’s Alexa? Contributor Paul Shapiro walks…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Eight insider tips for exceptional price extensionsJul 20, 2017 by Matt Lawson Price extensions show off your products alongside your ads in a carousel. Columnist and Googler Matt Lawson runs down…
Extensions are important — super important, in fact. I’ve written about them before, and I’m sure I’ll write about them again. They make ads better, and people like them. They’re a part of Ad Rank. They get you more clicks. One extension in particular, price extensions, is approaching its one-year birthday. If you offer anything…
Amazon has introduced Amazon Spark, a very Instagram-like social shopping feed. Not all of the images and posts are tied to products, but most are — and can be purchased on Amazon. It resides within the Amazon app, and there are many ways ways to describe it: a social network for shopping, a “shoppable feed,”…
