According to 3Cinteractive, 64 percent of brands reported an increase in loyalty program membership over the last year. Loyalty programs are becoming more sophisticated, moving beyond the traditional spend-and-get model, to omnichannel and multichannel programs that recognize customers for every interaction they make with a brand. Smart marketers are capturing and leveraging loyalty data to…
Google processes trillions of searches per year, which equates to billions of searches each day. How do they decide what is the most promising result for every single one of that staggering volume of questions? Experience shows that you don’t have to be a huge website for a major brand to rank in the top…
What a year 2017 was for Google Shopping, right? The real question is, though: How did your campaigns fare? Stellar? Decent? Mediocre? Regardless, the simple fact remains that it is now 2018 — a new year, which means renewed opportunities to do better (even if you think 2017 was your best). Undoubtedly, however, you are…
One of the best things about my job is that I sit right near our sales development team — so not only do I know about all the best new bars in the city, but I also hear a lot about the challenges and day-to-day frustrations that plague our sales reps. But sales and marketing…
A week after Facebook said that it will reduce the amount of news in people’s News Feeds, the company has announced that it plans to increase the quality of the news that does appear. Facebook will prioritize news posts from publishers that certain users have flagged as trustworthy, the company announced on Friday. Facebook will…
A year ago Snapchat enabled app advertisers to attach deep links to their campaigns, so people could swipe up on an ad and open to a specific place within the advertisers’ app. The move was an attempt to make Snapchat’s app-install ad format useful for not only getting people to download an app but to…
Advice for tech marketers rarely covers the words they should be using. Perhaps that’s not surprising in a business that takes perverse pride in its jargon, acronyms, neologisms and quirky branding. But bear with me, because I’m going to bring my inner word nerd out to play. Don’t worry — I’ll balance that with a…
Voice search stands to live at the heart of how retail marketers guide the customer experience into the future. Behind every voice query lies data riper with real-time intent and context than perhaps any other source of shopper information. A spoken query is a direct window into what consumers want at that moment, how they…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: The big holiday 2017 e-commerce wrap-up: Adobe, NRF, Salesforce, Amazon point to another record seasonJan 17, 2018 by Amy Gesenhues Adobe reports 2017 holiday e-commerce revenue climbed to $108.2 billion, beating…
In a previous column, I addressed the challenges paid search advertising can present to industrial manufacturers who sell capabilities versus stock products. Another challenge is the AdWords help files themselves. As an advertising platform, AdWords is geared more to retailers — when a platform uses common retail products to illustrate keyword strategies, it’s often hard…
