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    Category: Digital Marketing

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    Marketing Day: Qlik buys Crunch Data, Google Chrome API changes, YouTube TV expansion

    Posted on 24th January 2019Digital Marketing
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    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: BI provider Qlik buys Crunch Data and its bot Jan 23, 2019 by Barry Levine This is the latest effort by an analytics platform to offer natural language text or voice…

    U.S. marketers respond to Google’s $57 million GDPR fine

    Posted on 24th January 2019Digital Marketing

    Last week, Google became the first major use case for Europe’s General Data Protection Regulation (GDPR), racking up a $56.8 million fine for not prominently displaying required information and obtaining adequate consent for ad targeting. The fine is substantial, but won’t make a dent to the multi-billion dollar company. CNIL, France’s regulatory authority, justified the…

    The Most Critical Google Ads (AdWords) Trends of 2019

    Posted on 23rd January 2019Digital Marketing
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    Search engine marketing (SEM) has been a game-changing marketing tool for companies for the last ten years. But today, creating a simple ad is not enough to keep driving traffic to websites. Search has become so complex that it is prohibitively difficult for the average individual to create a successful search ad. AdPoint Agency, a…

    Scott Brinker lays out vision for Second Golden Age of MarTech

    Posted on 23rd January 2019Digital Marketing
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    From Scott Brinker’s post The First Golden Age of MarTech — a Cambrian Period-like proliferation of vendors visualized in Scott Brinker’s increasingly dense Marketing Technology Landscape — is now transitioning into its second phase. That’s the key thrust of a new post by Scott Brinker, “3 trends driving the Second Golden Age of MarTech.” Brinker…

    New report: B2B digital transformation is more focused on customers than on efficiency

    Posted on 19th January 2019Digital Marketing
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    A new report on B2B digital transformation finds that, while earlier waves were designed to do more with fewer people, the focus has now shifted to improving the customer experience. “The 2019 FPX Digital Transformation Study” [free, registration required], out this week, is based on online surveys of 229 U.S.-based B2B decision makers in a…

    Marketing Day: Update on industry ID resolution, mobile ad receptivity, more

    Posted on 19th January 2019Digital Marketing
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    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Consumers receptive to mobile ads while watching TV, before bed Jan 18, 2019 by Robin Kurzer Aki Technologies’ survey also found a generational shift in how consumers pay attention to ads….

    The ad industry continues its quest toward fewer cookies and more consistent user IDs

    Posted on 18th January 2019Digital Marketing

    In the real world, everyone can taste a cookie. But, in the world of web browsers, only the domain that drops a cookie — a small identifying text file — into a user’s browser can read that cookie. That fact — and the dominance of “walled gardens” like Facebook, Amazon and Google — has led…

    Marketing Day: Scaling website analytics, future of agencies, marketers and IoT in 2019

    Posted on 18th January 2019Digital Marketing
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    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Get proven SEO & SEM tactics – attend SMX in San Jose in 2 weeks Jan 17, 2019 by Marketing Land In 2019, A.I., voice assistants, mobile-first, video, and visual search…

    How are marketers using IoT in 2019?

    Posted on 17th January 2019Digital Marketing
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    More than 24 billion internet-connected devices are expected to be installed globally by 2020, according to Business Insider. But how are marketers taking advantage of the opportunities offered by this dramatic growth? Smart speakers a good starting point A steep rise in the purchase of voice devices, as well as smart home devices like the…

    Marketing Day: Gillette’s viral video ad, Urban Airship buys Accengage, more

    Posted on 17th January 2019Digital Marketing
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    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Gillette sparks emotions, controversy, possibly gold with ‘We Believe: The Best A Man Can Be’ video Jan 16, 2019 by Amy Gesenhues Many are asking if Gillette’s commentary on toxic masculinity…

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