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    Category: Digital Marketing

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    Collection of tech companies support changes to CA privacy act that bring it closer to GDPR

    Posted on 18th April 2019Digital Marketing

    The California Consumer Privacy Act (CCPA) is set to take effect next year and is likely to become the de facto national privacy standard for online publishers and marketers. Ahead of this deadline, however, competing groups are lobbying for changes in its terms. AB 1760 looks more like GDPR. A recently proposed amendment in the…

    Building and scaling global SEO Centers of Excellence

    Posted on 17th April 2019Digital Marketing
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    Wider spread internet adoption and mobile use worldwide are opening up lucrative new markets in Latin America, China and the rest of Asia-Pacific and more. Global opportunities bring with them a whole new realm of user behaviors, language and intent considerations, and search engine expectations for SEOs to navigate. Google is practically nonexistent in China,…

    What Stackie winner Airstream learned from communing with its stack

    Posted on 17th April 2019Digital Marketing
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    Airstream might just have the most iconic and recognizable campers around. So when it came to visualizing their marketing technology stacks, the company didn’t stray far from the campgrounds. The company partnered with marketing agency Element Three to develop a slide that ultimately earned them one of five Stackie Awards at MarTech earlier this month…

    4 stats on what wins on Amazon vs. Walmart

    Posted on 16th April 2019Digital Marketing
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    Previously, I’ve outlined some findings from Amazon benchmark reports in this column, but applying those findings across other retailers required some degree of guesswork. Which metrics or trends are transferrable in light of different site experiences, consumer bases, etc.? With the latest report from Salsify (my employer) including data directly comparing the product content landscape…

    Donald Glover’s Airdrop stunt at Coachella proves experiential marketing gets bolder with influence

    Posted on 16th April 2019Digital Marketing

    Artist Donald Glover (aka Childish Gambino) used iOS Airdrop at Coachella to surprise random festival-goers with a photo of shoes he created in collaboration with Adidas. Those who accepted the Airdrop received a free pair of the sneakers – with terms and conditions, of course. The lucky recipients had to sign a contract stating they…

    IAB Tech Lab releases new specs for ad seller transparency: Sellers.json and SupplyChain object

    Posted on 13th April 2019Digital Marketing

    Two new specs aimed at addressing ad fraud and increasing transparency from the buy-side of the digital advertising ecosystem are out for public comment from the IAB Tech Lab: Sellers.json and the OpenRTB SupplyChain object. The 30-day public comment period ends May 10. What is OpenRTB SupplyChain object? The SupplyChain object will show buyers all…

    Content alone is not going to win the streaming war. Here’s why

    Posted on 13th April 2019Digital Marketing

    Netflix will announce its Q1 ’19 earnings on Tuesday – when we’ll know for sure if its subscription price hike was a good business move in the short term. Meanwhile, Disney announced Disney+, its new streaming service platform, will only cost $6.99/month and its stock shot up over 11 percent overnight. This further complicates the…

    Supermetrics for BigQuery launches on Google Cloud Platform Marketplace

    Posted on 12th April 2019Digital Marketing
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    Supermetrics for BigQuery enables marketers to bring together cross-channel marketing metrics in one platform. Supermetrics has launched a connector for BigQuery, promising a “plug-and-play” solution for marketers to compile cross-channel campaign and analytics data with just a few clicks. What it does. Supermetrics for BigQuery is designed to bring data from multiple marketing platforms into…

    The martech stack fallacy: It’s not about technology

    Posted on 12th April 2019Digital Marketing
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    Last week I had the privilege to join fellow marketers, industry leaders, and innovators at MarTech West in San Jose. There I sat in on some fascinating sessions on everything from tracking marketing attribution to highlighting the new omnichannel marketing stack to learning how to buy the right marketing automation technology. I read about a…

    Google Cloud goes after commerce market with Cloud for Retail solutions

    Posted on 11th April 2019Digital Marketing

    Google announced the launch of Google Cloud for Retail Wednesday at Google Cloud Next, with a host of new solutions designed for the retailer vertical. The new solutions are aimed at helping retailers deliver personalized recommendations, unify customer experiences across online and offline environments and more. What does it offer? Google Cloud for Retail includes…

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