Software and technology provider SAP announced the launch of a new B2B software-as-a-service (SaaS) solution that will allow users to securely grant third parties access to first-party data, share sensitive information and manage regulatory compliance without the threat of exposure to security risks. Why we should care The experience economy is rapidly expanding as more…
Today at Facebook’s F8 developer conference, CEO Mark Zuckerberg made a series of announcements tied to the company’s future vision of more privacy channels for users. He also announced a significant redesign of the Facebook site and app. WhatsApp Product Catalog. As part of a broader discussion of private messaging, Zuckerberg introduced the WhatsApp Business…
My last post here generated some great conversations with readers, especially among people who wanted to go deeper into the concept of marketing-as-service and how to make that happen even while you’re dealing with the realities of business life. This recurring conversation centered on one key point: Service is something we marketers have to have…
Google announced several brand safety-focused initiatives Tuesday for advertisers using its Display & Video 360 (DV360) DSP. They include defaulting to ads.txt inventory, supporting app-ads.txt and providing a central hub for brand controls in the interface. Ads.txt default. Starting in August, campaigns will default to ads.txt-authorized inventory only. In turn, that means only publishers that…
We enjoy an ad-supported internet based on fair value exchange. Consumers incur virtually zero cost for consuming content like text, video or apps in exchange for seeing an online promotion from brands. While we’ve seen the natural ebb and flow of consumers exerting power over their online experience – in the form of ad blocking…
I’ve caught myself a few times in recent weeks – sitting at my desk and flipping between looking at my computer screen and my phone in hand. Across the office, television news runs on mute. It’s hard to avoid screens in today’s age, and even harder to avoid their constant, almost gravitational pull for our…
Data source: Amazon For a few quarters there, Amazon was posting triple digit growth rates. Then growth slowed to 97% in the fourth quarter of 2018 and Thursday, the company reported just 36% growth in its advertising business line for the first quarter of 2019. Amazon reports advertising business under an “Other” category. And while…
When Facebook’s smart display was released last year, it received mixed-to-positive reviews. However, a substantial number of them also digressed into the privacy and personal data controversies that have recently surrounded Facebook. A review from The Verge offers a representative example: It’s not often that a new gadget gets announced and I don’t immediately want…
IAB Europe, in partnership with IAB Tech Lab, announced Thursday new technical specifications for its second iteration of the Transparency & Consent Framework (TCF v2.0), designed to facilitate GDPR and ePrivacy Directive compliance for ad tech vendors. The new specifications are currently available for public comment over the next 30 days. Why we should care…
Snap Inc. CMO Kenny Mitchell. Kenny Mitchell, the former VP of brand content and engagement for McDonald’s, has been named Snap’s first ever CMO. Mitchell will begin in June and report to CEO Evan Spiegel. Why we should care Mitchell is the fourth C-level officer to join Snap’s executive team since November. With this latest…
