Google “how to make your PPC ads convert better” and your search results will be littered with blog posts like this: Don’t worry, they’ll tell you. It’s “quick and easy”. Use these “rapid growth hacks”. Here are some “tricks”. Here’s how to copy the best-converting PPC campaigns. And, honestly, I get it. I’m not criticizing…
I’m checking in with an update from the Search Engine Land editors: They’re wrapping up the SMX® East agenda. It’s going to be bigger and better than ever — 70+ in-depth sessions on SEO, SEM, search for multi-location brands, agency operations, conversion optimization, paid social, content marketing, voice search, and so much more. I’ll be…
Anticipated for months, the Federal Trade Commission (FTC) voted today to fine Facebook a record $5 billion for apparent violations of a 2011 consent decree that required the company to better protect user privacy. This is according to reports in the Wall Street Journal, New York Times and AP. The commission voted 3-2, reportedly with…
Since launching in 2015, Amazon’s Prime Day sale has claimed its place as an industry-wide shopping holiday, generating record-breaking revenues year-over-year, and eclipsing even Black Friday. This year, the 48-hour Prime Day mega-sale kicks off Monday, July 15 and is shaping up to be the biggest online shopping day to date. Amazon may have been…
Location intelligence company NinthDecimal is rolling out what it calls “the industry’s first multi-touch attribution (MTA) solution for foot traffic measurement.” The approach takes a more holistic look at different consumer touchpoints and how they impact offline store visitation. NinthDecimal President David Staas says the company already has “200 customers running live with 500 different…
Marketing research firm Nielsen has launched a service to provide podcasting networks with insights on their audiences such as genre preferences and purchasing habits. The data comes from Nielsen’s biannual podcast survey of 30,000 respondents. How it works. Networks can subscribe to the new Nielsen Podcast Listener Buying Power Service to have their podcasts included…
Direct marketing provider Cheetah Digital announced that it has acquired data solutions firm, Wayin Inc. Wayin specializes in data acquisition technology that allows marketers to create interactive quizzes, questionnaires and games while collecting first-and so-called “zero-party” data from consumers who opt-in to participate. Coined by Forrester, zero-party data refers to information that is actively provided…
Pinterest business profiles now have a video tab. Pinterest has rolled out new video capabilities for brands on the platform. Businesses now have an updated video uploader to ease the process of uploading video content, a new tab within business profiles dedicated to videos and new “lifetime view” video analytics (to see how a video…
Join us at MarTech®, September 16-18 in Boston, for an unrivaled conference experience featuring 55+ sessions and keynotes, 60+ real-world experts, hundreds of martech solutions, AI-powered networking, and the actionable tactics you need to overcome the universal challenges of modern marketing: Struggling to see results? The experts you’ll meet are ready to share the strategies,…
In advance of VidCon later this week, Facebook announced Tuesday a new slate of updates designed to provide creators with more opportunities to make money — and attract them to the platform, which is competing for creators’ attention with YouTube. “We’re committed to supporting our diverse community of creators on Facebook who share original, engaging…
