This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. Portal: Now on TV screens. Facebook rolled out three new Portals on Wednesday, expanding its…
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If you have noticed a drop in your Facebook conversion reports this week — or are seeing unexpected fluctuations with your Custom Audiences or Dynamic Ads volume — you’re not alone. The company is confirming with advertisers that its Pixel, which makes it possible to retarget audiences on the platform, suffered an outage that may…
Every marketer knows about the allure of the “hotfix.” Something on the site needs to be changed, but the dev team can’t do it until the next release, which is two weeks away. Enter the hotfix option. Originally, engineering reserved a hotfix for critical functionality. Not for making quick updates that are important to marketers….
Imagine you got a spike of traffic from Facebook amounting to hundreds of thousands of visitors — but only a trickle of them converted. And let’s assume all the moving parts in your funnel are working properly; you’ve got a fast- loading website, great conversion copy, and well-functioning sign-up or contact forms. Yet, with all…
With the ever-increasing cost of human capital and advances in chatbot technology, it’s tempting for corporations to cut corners when it comes to operational efficiencies. However, while AI was meant to be a cost-effective way to eliminate repetitive human tasks, businesses are forgetting one big thing: interacting with humans is anything but repetitive. Instead of…
YouTube Masthead ads for TV screens. YouTube is rolling out masthead ads for TV screens, offering brands prominent placement within its TV app. Same as YouTube’s desktop and mobile feed masthead ads, the masthead ads for TV screens can be purchased on a cost-per-impression (CPM) basis and will be available via reserved placements. The masthead…
Believe me when I say that I love data. Unfortunately, raw data itself isn’t always the most exciting thing to look at. Gaining valuable insights from it can take a bit of time if you’re not sure how to interpret it. This script is for all keen social marketers looking to jazz up their demographics…
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The Association of National Advertisers (ANA) is launching Measurement for Marketers (MFM), a new division that aims to level the measurement playing field in the ad space. The announcement was made by ANA’s CEO Bob Liodice at the 2019 ANA Data & Measurement Conference this week. Why we should care With the digital industry surging…
