Author Charlene Li during her keynote at MarTech East in Boston on Sept. 17. As many are aware, one of Gretsky’s keys to his phenomenal hockey success was skating to where the puck was going to be rather than where it currently was. Charlene Li found the very same is true of companies that successfully…
We’re 20 years into the SaaS revolution now, and B2B companies have gotten the table stakes of an operational set-up for tactical go-to-market pretty much down. We know how to define our ideal customer profiles (ICP) in terms of firmographics. We understand the importance of technographics and the implications of existing installs on sellability. We’ve…
Reddit announced three new video ad updates on Wednesday, launching a new mobile landing page experience, adding two more aspect ratios for ad sizes and offering optional referral URLs for CPV (cost per view) campaigns. Mobile landing pages for video ads. The new mobile landing pages for video ads are designed to provide a “seamless…
Earlier this year Comscore lost its CEO Bryan Wiener and President Sarah Hofstetter. The two left over an alleged strategy dispute with the board. This afternoon the Securities and Exchange Commission (SEC) charged the troubled company and its former CEO Serge Matta with securities fraud. $50 in revenue fabricated. According to the SEC, Comscore and…
Snapchat has announced a number of updates for video advertisers, including an increase to the duration of all Snap Ads, more interactive features for its six-second non-skip Commercials and Goal-Based Bidding. Snap Ads can now run three-minutes long. Previously, the maximum duration for a Snap Ad was ten-seconds. Snap has significantly increased the maximum duration…
Salesforce has announced two new Marketing Cloud Datorama analytics features that are expected to help marketers bring their data preparation, analysis and visualization to new levels with a no-code approach to data. The new tools, Harmonization Center and Data Canvas, will help marketers cleanse, classify and enrich data for improved analytics and provides a platform…
Phone calls convert at 10x the rate of clicks, so it makes sense that many marketers spend a considerable portion of their budgets driving calls from paid search and social media. What doesn’t make sense is that the data available from phone calls are allowed to slip through the attribution and analytics trap that we’ve…
“We have customers that have 400 different types of tools in what they consider their marketing technology stack,” Anita Brearton, founder and CEO of martech management company CabinetM, shared with an auditorium full of marketers at the MarTech Conference in Boston last week. Some businesses have made technology acquisition oversight a priority. Yet in many…
The post 20190923 ML Brief appeared first on Marketing Land. From our sponsors: 20190923 ML Brief
The Salesforce Technology team is currently investigating an issue affecting multiple Salesforce client instances. Why we should care According to the Salesforce Status site, some customers are unable to read or write files and attachments in their Salesforce environments. Files that were created after the incident began and before the fix is applied will be…
