When it comes to marketing, most people aren’t in it for the planning sessions. While a few special people love planning things out, most of us don’t. We’d much rather spend our time creating ads, writing clever content or coming up with beautiful designs. But planning? Ugh. However, while planning may not be your favorite…
clean.io, a cybersecurity firm that launched in 2018 with the aim of combating malicious ads, has entered into an agreement with Xandr – AT&T’s advertising marketplace and analytics company – to help prevent ad fraud. Through the partnership, Xandr will adopt clean.io’s technology to reduce malicious advertising – or “malvertising” – for publishers, end-users and…
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Every year companies invest billions of dollars collecting customer data to apply to marketing analytics. According to a recent CMO survey, reliance on marketing analytics to make decisions has increased from 30% to 42% in the past five years, with B2C companies using analytics the majority of the time. At the same time, identifying the…
It seems we can’t make it more than a couple of weeks without hearing about a major company that’s suffered a major incident or breach, but for the second year in a row, the ChiefMartec Roles and Responsibilities survey shows that both data privacy/compliance reviews and security reviews were at the bottom of the responsibilities…
It’s 10 pm – do you know where your competitors are? Like the effect those PSAs had on parents in the 80’s and 90’s, this message likely brings up feelings of concern and uncertainty, especially if you’re a brand fighting for your spot in the marketplace. Competitor analysis is an integral part of running a…
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Data solutions are the number one type of tech currently being implemented by Enterprise companies. And with data-driven businesses experiencing 30% more growth than their competitors, who could blame Enterprises for jumping at the chance? Not every business is getting data strategy right, but the ones that are are thriving. But here’s the catch: With…
Amazon’s Alexa-enabled smart ring Echo Loop, (via Amazon) Earlier this week Amazon introduced new Echo and Alexa-powered devices at its Devices & Services Event in Seattle. They include a new Echo and Echo Dot, a new smart display a high-end Echo speaker, Alex-powered ear buds, a smart ring, smart glasses and several others. Most interesting…
Author Charlene Li during her keynote at MarTech East in Boston on Sept. 17. As many are aware, one of Gretsky’s keys to his phenomenal hockey success was skating to where the puck was going to be rather than where it currently was. Charlene Li found the very same is true of companies that successfully…
