A new report published by mobile ad company Kargo found that ad viewability does not directly correlate to memorability. Similarly, the report also indicated that ad visibility does not necessarily yield higher user engagement. Kargo’s study distinguished the correlation between viewability of an ad unit and its memorability (ad effectiveness), examining the following formats: Instagram…
Customer experience (CX) has become an increased focus for marketers across industries, but many B2B marketers feel as though they need to catch-up to their consumer-facing counterparts to deliver better experiences. Nearly 90% of B2B marketers think their organizations need to be as focused on customer experience as their B2C counterparts, according to a Dun…
U.S. online ad spending reached $57.9 billion, representing growth of 16.9% year-over-year, in the first half of 2019, the IAB reported Monday. However, that was lower than the 23.1% growth reported a year ago. The IAB also pointed out that for the first time “first half revenues were less than previous second half revenues.” Full…
After nearly a year of testing ads in News Feed and Marketplace search results, Facebook is rolling out search ad placement more broadly to all advertisers. The ads will appear in results for search terms that have commercial intent, such as searches for commercial products connected to the e-commerce, retail or auto vertical. Currently, search…
The proliferation of digital channels and devices has made it more difficult for B2B marketers to accurately target prospects with the right messages, on the right devices, at the right times. Prospects are managing more of the buying process themselves, creating decision short lists by researching brand websites and social channels without ever speaking to…
The post 20191018 ML Brief appeared first on Marketing Land. From our sponsors: 20191018 ML Brief
Email platform Constant Contact has added a slate of new capabilities to its interface, including social media and ad management, local search, SEO, and landing page tools to help centralize digital marketing efforts for small businesses. Why we should care “Once a small business has built an online presence, getting found online and driving customers…
The post 20191017 ML Brief appeared first on Marketing Land. From our sponsors: 20191017 ML Brief
Recently, I had a remarkable and inspiring customer experience with Maui Jim. So much so, that I will never buy any other brand of sunglasses ever again. As a long time CX professional (CCXP and CXPA), it’s not easy to WOW me. Here are the elements that made Maui Jim stand out: Have a great…
Content discovery platform Taboola, which two weeks ago announced a merger with its primary competitor Outbrain, recently released a trends tool that offers insights about the performance of ad and content creative from its publisher network. The combined company has roughly 20,000 publisher customers and 10,000 advertisers in 50 countries. It also claims to reach…
