20191104 ML Brief
The post 20191104 ML Brief appeared first on Marketing Land. From our sponsors: 20191104 ML Brief
Category: Digital Marketing
Facebook to limit number of ads Pages can run simultaneously
Facebook announced on Thursday that it will be implementing a limit on the number of ads a Page can run at the same time. To prepare advertisers for the limitations, coming mid-next year, the company is releasing a new version of its Marketing API that includes an Ad Volume API to show the volume of…
Is it wise to rob CX to pay for growth?
When it comes to the future of B2B and CX, a trend for 2020 is coming into focus, and it’s not looking good. Looking back, Forrester’s Predictions 2018 considered 2018 a “year of reckoning” for digital transformation. This was to be the tipping point when inaction on transformation would start putting firms at risk. One…
20191101 ML Brief
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Neura converts mobile-location data into time and consumer attention
Location data has come a long way. From the early days of radius targeting, which is still happening, mobile-location and location history are now being used for sophisticated AI-driven personalization and customer engagement, increasingly without any reference to location at all. Neura, which describes itself as “a leader in real-world customer intelligence,” announced it’s available…
Soapbox: Are we falling in love with technology or building what SMBs need?
Today’s world of small business-focused technology has become far too fragmented and focused on implementing technology for the sake of technology. This dynamic often yields features that don’t solve real SMB business problems or siloed solutions that fail to deliver benefits for the whole business. With this environment in mind, we’re seeing savvy, locally-focused businesses…
Forrester predictions for CMO role are dire, but there is hope for current CMOs
The role of the chief marketing officer (CMO) has been increasingly scrutinized in recent years. Dozens of CMO positions have been axed from some of the world’s most recognizable brands, including McDonald’s which replaced the role with a new SVP marketing technology position. CMOs who remain will need to prepare to handle even more pressure…
20191030 ML Brief
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Build a sound foundation to scale your Facebook campaigns
With SMX East right around the corner, it’s a great time to start the conversation that will shape my talk in November – How to Structure Your Facebook Campaigns for Success. This can surely seem a daunting undertaking. There are so many levers to potentially pull, and so much information available on the topic that…
SparkPost’s acquires eDataSource, adding inbox insights to its email platform
Email marketing platform SparkPost has announced plans to purchase reputation management, email deliverability and analytics provider eDataSource. The acquisition is expected to provide SparkPost and eDataSource customers the combined abilities to create, send and measure email performance and inbox placement analytics. The announcement also included plans to launch new capabilities, including automatic seeding and real-time…
