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    Category: Digital Marketing

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    Uber’s new digital OOH unit brings location-targeted ads to car-top screens

    Posted on 27th February 2020Digital Marketing
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    It was inevitable that Uber would get into advertising. Now it has to as the company faces increasing pressure to be profitable. Yesterday, Adweek first reported that the ride-sharing platform had partnered with Adomni to create Uber OOH and bring digital screens to its drivers in three cities: Atlanta, Dallas, and Phoenix. Competition heating up….

    ML 20200226

    Posted on 26th February 2020Digital Marketing

    The post ML 20200226 appeared first on Marketing Land. From our sponsors: ML 20200226

    Digital asset management platforms: What are they good for?

    Posted on 26th February 2020Digital Marketing
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    Any good marketing team is awash marketing collateral, blog copy, images, audio files and videos. In fact, the glut of materials produced these days has made digital asset management platforms a particularly important piece of martech for enterprise (and SMB) stack. That’s because digital asset management can play a vital role in your marketing organization,…

    ML 20200225

    Posted on 25th February 2020Digital Marketing

    The post ML 20200225 appeared first on Marketing Land. From our sponsors: ML 20200225

    3 tips for optimizing paid social campaigns for seasonality

    Posted on 25th February 2020Digital Marketing

    Planning your paid social campaigns well ahead of your peak periods — whether seasonal, holiday or promotional — help ensure you hit your goals. Michelle Stinson Ross, marketing operations director at Apogee Results, offered tips on how advertisers can get the most out of seasonal social ads at SMX West in San Jose last week….

    Microsoft Edge adds Safari’s ITP rules so the video, comment embeds on your site can function more easily

    Posted on 22nd February 2020Digital Marketing
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    Microsoft’s Edge announced on Twitter Friday that an implementation of Safari’s Intelligent Tracking Prevention (ITP) is now shipping in its staging (Canary) nightly build for minor tweaks before going into production. The latest version of Edge will include Safari’s Storage Access API which enables third-party widgets on your site to function properly. With Safari’s most…

    Social shorts: Facebook launches Pinterest lookalike app, Instagram tests ‘Latest Posts’ feature, Snapchat could be getting a new look

    Posted on 22nd February 2020Digital Marketing
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    This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. Facebook looks to improve speech technology and Twitter’s latest effort to fight misinformation Facebook’s “Pronunciations”…

    ML 20200221

    Posted on 21st February 2020Digital Marketing

    The post ML 20200221 appeared first on Marketing Land. From our sponsors: ML 20200221

    How to tackle rising Facebook CPAs

    Posted on 21st February 2020Digital Marketing

    SAN JOSE – With more advertisers and bigger budgets crowding onto Facebook and Instagram, acquisition costs are climbing. Advertisers can make their social ad dollars go further by re-thinking campaign fundamentals. “You need to make sure you’re scaling your available inventory for click-through rates, mirroring your audience, and being dynamic,” 3Q Digital’s Senior Strategy Development…

    ML 20200220

    Posted on 20th February 2020Digital Marketing

    The post ML 20200220 appeared first on Marketing Land. From our sponsors: ML 20200220

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