Creating a strategy in a team of one can be a challenge. Here’s how to overcome it In 2016, according to Curata reports that 60% of companies will have an executive who is directly responsible for an overall content marketing strategy. Yet despite the increasing emphasis that is being placed on content, a single executive…
A new whitepaper proposes the Customer Mix as a replacement for the 7 P’s marketing mix Global eCommerce and Multichannel consultancy, Practicology have released a new paper for 2016 putting forward their case that the classic 7 P’s marketing mix needs a fundamental overhaul and in its place, the Customer Mix, or the 6 W’s,…
The outlook for social commerce via the social networks Social selling was a big trend of 2015, and 2016 promises to be an even bigger year for social selling. Facebook released a lot of powerful new features for social commerce last year, and we can expect more from both Facebook and other social platforms this…
Introducing the 10 C’s of Marketing for the modern economy Marketing models, whether traditional or digital, are useful frameworks to focus planning and strong mechanisms to enable organisations to develop robust marketing plans that stand the test of time. Some are particularly relevant for the new age of Digital Marketing, and few more so than…
Marketing Automation was one of the top trends of 2015, here is how to use it in 2016. Anyone who has run an online business, even for a short time, knows that digital marketing offers a wide range of possibilities. A survey of marketers by Regalix tells us that website and email are the most…
Social media is massively disrupting the online news industry The era of online publishers may be coming to its end. More and more statistics are showing that people receive news from sites such as Facebook rather than going to traditional media sources. Furthermore, once people read news from social outlets, they generally discuss the stories…
It’s easy to ignore banner ads. Here is how to make yours stand out and increase clickthrough rates Online ads have become an inseparable part of our internet life. An average person is exposed to more than 1700 online ads every month and 77 percent are left unseen, resulting in low ad CTRs even if…
Defining content marketing is the first step to getting it right A great question that will require a rather thorough answer. In the broadest sense of the term, ‘content marketing’ refers to the creation of any piece of media that has the purpose of acquiring or retaining customers. Strictly speaking, you could quite reasonably argue…
How does your business compare with others for digital marketing capability to Plan, Reach, Act, Convert and Engage? Since we introduced our free interactive benchmarking tool for auditing digital marketing for Smart Insights members in September, it’s been great to see its popularity! When we made it live in the members area, we used the…
Facebook lead ads just became an even more powerful B2B marketing solution Importance: (For B2B advertisers)Recommended source: Facebook for business Back in October last year we discussed how the then brand new Facebook lead ads could be the perfect way for Facebook to grab a big slice of the B2B ad market and how lead…
