5 steps to harness technology and creativity using programmatic advertising to maximize its potential To reach the modern consumer, companies must embrace ideas such as: Programmatic advertising Advertising for multiple screens Personalization Consumers today have become increasingly adept at ignoring advertising they feel is no longer a utility, but an irritation. While the always-on phenomenon…
Affiliate marketing needs to be run effectively to get the best results. Don’t leave it on the back-burner. Affiliate marketing inherently involves using middlemen — affiliates — to help bring in customers or drive conversions. This automated online marketing comes with many positives: a marketplace of affiliates seeking you out, automatic approval of affiliates based…
How to Easily Cultivate Trust with Button Copy that Puts Your Audience’s Needs First Marketers are busy and often juggle way too many responsibilities at once. Something’s gotta give, and sometimes it’s the button copy. It’s understandable, but when you skip this one detail, you create a very bad impression with your audience. By settling…
Digital has transformed the travel industry. Here we look at 5 ‘megatrends’ 20 years ago the US was still home to 34,000 travel retail locations, now the number is 13,000 according to CNN. Today, 60% of leisure and 41% of business travellers are making travel arrangements via the internet, and the travel industry has completely…
Widely tipped to be the future of digital advertising, how is programmatic marketing defined and what are the opportunities? Programmatic marketing is seen as the future of advertising on the web, with Google targeting 60% of digital advertising budgets spent on Programmatic by next year. According to a report from Forrester, programmatic will account for…
UK consumers have growing expectations of customer service, and they need to be met regardless of channel or device Customer service is often treated as an after-thought. Marketing, Advertising, PR, Sales, are all more glamorous and tend to get the lions share of investment, in part because on the face of it they seem more…
Digital Marketing will increasingly become about visual storytelling As we move into 2016, the digital marketing industry is inevitably bound to shift. While changes occur at all points throughout the year, there’s something about January that gives brands a fresh start. All of the sudden, we’re paying attention to the future, as opposed to reflecting…
Data from 65 million ecommerce orders shows the crucial sources of traffic for ecommerce websites Ecommerce and online retail is a booming sector, but because the latest marketing techniques change so rapidly it can be tricky to keep up with the latest trends whilst also keeping your feet on the ground. In a new report,…
Pop-ups aren’t always good for your conversion rate The website pop-up can be the most hated, dumb, and annoying feature of a website. In fact, some go so far as to claim that they’re more likely to trust a TV ad, than trust or respond to a banner ad or a pop-up. But it’s no…
Omni-channel marketing will play a key role according to the latest research on business growth drivers from KPMG In today’s fast-paced business world, standing still is an option. To stand still is to fall behind. The CEO of Salesforce summed up it at Davos when he said ‘speed is the new currency of business’. Although,…
