What is PR Smith’s SOSTAC® marketing planning model and how do you use it? If you don’t know PR Smith’s SOSTAC® model, it’s worth getting to know if you’re involved with planning marketing strategies or campaigns. SOSTAC® was voted the third most popular model in the CIM poll on marketing models because it’s easy to…
Start targeting even more precisely with new Facebook ad-option Top of my wishlist from Facebook for the last nine years (yes that’s how long I’ve been advertising on Facebook) has been the ability to use the magic “AND” word rather than “OR” when it comes to selecting Interest targeting. I’ve called this “Boolean Targeting” or…
It has never been more important for digital specialists to break out of their individual silo and engage key stakeholders across the business operation. As digital communication channels develop, as search engine algorithms change and as new platforms and trends emerge, many enterprise-level organisations are in a constant race to keep up with the rate…
Get more views for your videos by following these video SEO tips Using videos as part of a company’s marketing strategy is now known to be one of the most effective ways to engage customers and create awareness about a brand. Video creation is no longer a complicated process as today’s technology has made it…
The best email statistics sources to benchmark open and clickthrough rates for your email campaigns in the UK, US, Europe, Asia-Pacific including Australia Email marketers often ask “how do our campaigns compare?”. They’re looking for statistics to compare subscriber engagement for open, clickthrough and delivery rates, ideally within their sector. Fortunately, there are a number…
How does your ‘marketing stack’ compare? Do you use the same tools as the best in the business? Marketing tools can speed up processes, automate messaging and boost conversion rates. Whatever area of digital marketing you are involved in, you can bet they’ll be a plethora of tools to choose from which could help you…
Using the C.O.N.V.E.R.T mnemonic to test whether you have effective landing pages Email marketers love discussing creative and copy of their emails, but, when it comes to designing an effective landing page, some email marketers who don’t have control over the landing page tend to overlook its significance. A reader essentially clicks on the link…
The latest research reveals the current growth of the ecommerce market Online retail is a huge and booming industry as the latest retail growth figures show, with sales expected to reach an astounding 1,115 billion dollars this year. From research conducted with SimilarWeb and JBH Marketing we have identified 3 big trends multichannel retailers are…
Data based best practices for more effective Facebook advertising Facebook is largest social media network in the world, and it owns some of the other big beasts in the Industry (Instagram, WhatsApp). It has over 1 billion monthly active users, allowing businesses to access vast swaths of the world’s population. What is more, it has…
Understanding the true value of customer loyalty programs According to Colloquy, there are 3.3 billion loyalty program memberships in the United States alone. When you consider that the entire U.S. population is only 319 million, the amount of loyalty programs per person is staggering. The average member is enrolled in over 13 programs and 71%…
