Taking you through setting up Facebook’s new Canvas ads The Facebook advertising juggernaut moves on with yet another huge product roll out. This time it’s Canvas Ads. As with Instant Articles for mobile, the idea is to provide an “immersive” experience with a rich media combination of images, videos, gifs, text, products, carousels and more…
How to increase loading times and keep web visitors happy Loading Times: Are They THAT big of a deal? Web performance optimisation, or WPO, is a term that relates to the various techniques IT specialists use in order to increase the speed in which websites are downloaded and displayed on a user’s web browser. You…
Key PPC budgeting lessons for modelling AdWords investment for B2B companies At any one time, there are only a finite number of potential clients searching for your product or service that you could convert to an enquiry. Above this point, throwing more money at Pay Per Click or AdWords advertising will simply buy more traffic…
Use these pointers as a checklist when creating your digital marketing plan Digital campaign planning is the art of developing the perfect strategy to reach and engage your audience using targeted, measured and interactive marketing of your products or services via paid vs owned vs owned digital media, content and technologies. In this day and…
If you are going to optimise your digital campaigns you need to measure them accurately How do you measure the effectiveness of your digital campaigns? In this video, Dave Chaffey of Smart Insights talks to Grant LeBoff, founder of the Sticky Marketing Club about tools and key metrics to use for digital campaign tracking monitoring…
Check you’re using these 12 simple techniques before launching any Google AdWords campaign Free, organic options to drive visitors to your site such as SEO and Social Media are appealing, but often this approach can take a long time to generate significant amounts of traffic. Using Pay per Click search ads to advertise specific products…
The 5Is model from Forrester can help to structure your digital marketing Forrester is a well-established market research company focusing on business applications of digital technology and media and over the years, the team from Forrester have developed a number of models that we can apply to digital marketing. Occasionally they extract insights from their…
How to create a digital marketing plan using PR Smith’s SOSTAC® Planning model SOSTAC is a widely used tool for marketing and business planning which is rated in the top 3 most popular marketing models in the Smart Insights review of Marketing Models that have stood the test of time. In this post I give…
The majority of your email list is probably dormant. Re-engaging its members brings big benefits Many business owners spend a great deal of effort into crafting emails that are meant to engage users on your subscriber list. Studies have shown that over time engagement levels such as open rates and click through rates naturally decline…
Design has never been more important. Here are eight techniques to create a more modern website experience. Design standards have risen dramatically in the last few years as the web has matured. Now, more than ever, senior executives, managers and marketers are taking interest in how design affects the customer experience, conversions and how this…
